Comments on: Whether You Know It or Not, Trade Show Marketers Are Brand Managers http://www.skylinetradeshowtips.com/whether-you-know-it-or-not-trade-show-marketers-are-brand-managers/ Dedicated to Your Exhibiting Success Fri, 18 May 2012 14:28:36 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Steve Dunn http://www.skylinetradeshowtips.com/whether-you-know-it-or-not-trade-show-marketers-are-brand-managers/comment-page-1/#comment-9927 Steve Dunn Wed, 11 Aug 2010 18:47:58 +0000 http://www.skylinetradeshowtips.com/?p=2150#comment-9927 Agreed, and great point. Skyline hears that regularly, which is one reason our trade show program is so effective! Agreed, and great point.

Skyline hears that regularly, which is one reason our trade show program is so effective!

]]> By: Allyson http://www.skylinetradeshowtips.com/whether-you-know-it-or-not-trade-show-marketers-are-brand-managers/comment-page-1/#comment-9918 Allyson Wed, 11 Aug 2010 15:38:10 +0000 http://www.skylinetradeshowtips.com/?p=2150#comment-9918 Hi Steve Any trade show where we hear a current customer say "I didn't know you could do that too" is successful in my eyes! Hi Steve

Any trade show where we hear a current customer say “I didn’t know you could do that too” is successful in my eyes!

]]> By: Steve Dunn http://www.skylinetradeshowtips.com/whether-you-know-it-or-not-trade-show-marketers-are-brand-managers/comment-page-1/#comment-8396 Steve Dunn Mon, 26 Jul 2010 20:23:55 +0000 http://www.skylinetradeshowtips.com/?p=2150#comment-8396 Thanks, Traci! Yes, it does seem to be a common catch-all phrase whenever lead generation isn't the top objective. Even so, and even when measurements aren't taken, let's hope we can all be aware of the impact we can have on our brands when a bunch of buyers are walking around with the sole purpose of learning more about us! Where are all the marketing managers who've made it work? I'd love to read a case study about how XYZ Company reversed a negative perception at ABC Expo, complete with pre- and post-show numbers! Glad we're still friends! Steve Thanks, Traci!

Yes, it does seem to be a common catch-all phrase whenever lead generation isn’t the top objective.

Even so, and even when measurements aren’t taken, let’s hope we can all be aware of the impact we can have on our brands when a bunch of buyers are walking around with the sole purpose of learning more about us!

Where are all the marketing managers who’ve made it work? I’d love to read a case study about how XYZ Company reversed a negative perception at ABC Expo, complete with pre- and post-show numbers!

Glad we’re still friends!

Steve

]]> By: Traci Browne http://www.skylinetradeshowtips.com/whether-you-know-it-or-not-trade-show-marketers-are-brand-managers/comment-page-1/#comment-8386 Traci Browne Mon, 26 Jul 2010 18:19:37 +0000 http://www.skylinetradeshowtips.com/?p=2150#comment-8386 Great post Steve but you scared me a little bit at first. My eyes tend to glaze over when I hear brand managers talk about increasing brand awareness at trade shows. This is usually code for, "we kinda threw this together at the last minute and no one really has a clue for how to measure the show's impact." I've never heard a CEO say, "I know sales have been down the last two quarters but our Brand Awareness is doing just awesome." But then I got to the section "Why We Should Care" and it kept getting better and better and now we can be friends again. I hope that everyone reads this post. I see many companies struggling with the issue of brand at shows. They are barely recognizable in the booth from the rest of their marketing. I think this is mostly at companies where there is a disconnect between the marketing group and trade show group. Even when trade shows fall under marketing. On the flip side you will also see so much go into the branding they forget the purpose is to increase sales. Oh no, I guess I gave it away there. I'm one of those people who think it's all always about increasing sales in one way or another. Keep 'em coming Steve. Great post Steve but you scared me a little bit at first. My eyes tend to glaze over when I hear brand managers talk about increasing brand awareness at trade shows. This is usually code for, “we kinda threw this together at the last minute and no one really has a clue for how to measure the show’s impact.” I’ve never heard a CEO say, “I know sales have been down the last two quarters but our Brand Awareness is doing just awesome.”

But then I got to the section “Why We Should Care” and it kept getting better and better and now we can be friends again.

I hope that everyone reads this post. I see many companies struggling with the issue of brand at shows. They are barely recognizable in the booth from the rest of their marketing. I think this is mostly at companies where there is a disconnect between the marketing group and trade show group. Even when trade shows fall under marketing.

On the flip side you will also see so much go into the branding they forget the purpose is to increase sales. Oh no, I guess I gave it away there. I’m one of those people who think it’s all always about increasing sales in one way or another.

Keep ‘em coming Steve.

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