It’s a big deal. And you can help. Here’s how.
The average exhibitor spends 14% of their trade show budget* on trade show promotions. Where do you spend yours to get the best results? Consider the big three buckets:
- Pre-Show Promotions
- At Show Promotions
- Post-Show Promotions
Do you get a better return on your investment on pre-show, at-show, or post-show promotions? Or, if you’ve been splitting your dollars into two or three of these buckets, which gets the lion’s share?
Tell us in the comments box below, and let us know what kind of activity you are doing that is bringing in more attendees, and the right attendees. Don’t be shy. Go ahead on share your experience and insight. We all want to know how you’re getting more trade show booth visitors for the least money.
Common places to invest in pre-show promotions include direct mail (ranging from a post card up to dimensional packets), advertising, telemarketing, and pre-show microsites. You can also do email and social media, at next to no cost.
At-Show promotions include entertainers, presentations, celebrities, gifts, discounts, hospitality, and show specials.
And after the show, post-show promotions can include mailing follow-up packets, gifts, or post-show specials and discounts.
Based on my results, I’ve been shifting my money from one of these 3 promotional buckets into another over the last several years. But I won’t say which just yet. I’d rather hear from you first where you get the most bang for your promotional buck in the comment box below.
*About the 14% statistic: Over 2,000 exhibitors told us in a 2008 survey where they spend their exhibiting budget, and promotions were, on average, a whopping 14% of their budgets.
Want even more proven ways to attract more leads with promotions? Then click here to get the free, 76-page Creating Effective Trade Show Promotions book. It’s filled with insightful articles, worksheets, checklists, and proven ideas to drive more traffic to your booth.