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Using Tech to Bring Your Products to Life

 

We all know demos are a wonderful way to get attention at a trade show and showcase your products. However, sometimes it is not practical to bring your products to the show or maybe they are not easy to demo. Or, perhaps, you just can’t bring everything you would like to showcase. What do you do then? Here are some ideas on how you can use technology to give your products or services the stopping power they deserve.

Pre-Recorded Videos Videos are a fantastic way to showcase your products at the show when it is not practical to bring them. You can tape a mini-demonstration set-up, or a mini testimonial and then show it as appropriate to qualified trade show visitors.

The video can be educational, informative, and even a little fun depending on your industry. You can have the videos professionally created, re-purpose an existing video by making it shorter or using it as is, or even filming something yourself. I have seen great videos created with an iPhone and a tripod (you can use an iPhone plug as an impromptu tripod in a pinch).

VR Experience Do you sell an experience or are you hoping to transport your visitors to an explicit location? Virtual Reality (VR) headsets, phone add-ons like Samsung VR glasses, or Google Glass may be just the way for you to transport your visitors there. You can rent VR headsets from multiple vendors, but the most important thing is to determine where you will get the content. There are vendors that specialize in creating custom VR content for you that could add on to existing video content or create it all from scratch.

Imagine your users walking into a virtual factory or clinic environment and being able to “turn on” a piece of machinery and see how it works in that virtual environment. One thing to consider is showing the content in a separate monitor so people walking by or standing in line can view what one of the participants is currently experiencing.

Green Screen Games Allow visitors to get in front of a green screen and have their image married into pre-selected virtual environments shown on a screen to attract attendees to your booth. Often these games are themed to be unique products, locations, or even allow some gaming interaction. An added advantage to traditional VR is that it doesn’t require special goggles or glasses. There are several providers that will bring all equipment and even a facilitator to your event.

You could work with them to create content that would allow your prospects to virtually interact with your product in a fun way. This would clearly be more engaging if you are promoting a famous rock band than if you are selling printer paper, but in that case, maybe you can just leverage a fun theme that relates in some way to your product or brand.

Augmented Reality (AR) Remember Pokémon Go? While they were not the first to use AR, they brought the understanding to the masses. While you may not be able to create a game that incorporates your brand elements or educates prospects to your services, you may be able to incorporate AR into your booth. You could have graphics or miniature figurines in your booth that when detected by a tablet or phone app, they play pre-selected videos or take the user to parts of your microsite dedicated to your products. This will be much more effective if you have an engaging booth staffer to walk your visitors through the experience, and only offer it when it is relevant to the visitor.

Live Streaming Do you want to extend the value of your meeting or trade show presence? If so, you can stream parts of it to stakeholders who will not be able to attend your event. Some good examples of content to share are product or service demonstrations, a tour of your booth or the event venue where you share what products you will be showing, an interview with someone involved in product development or training, or even a client testimonial. You could share the information using many options including Facebook Live, YouTube’s live streaming feature, or the tried and true Periscope.

Touchscreens & Digital Kiosks Another option to consider if you are unable to bring or demo your products at your event is to feature a large touchscreen or kiosk where visitors can access their own content. Of course, you will want to also have a staffer at the ready to take the lead, qualify them, and guide them into the content.

However, you can have several mini videos, questionnaires or games they can access by using the touchscreen so they can explore at their own pace. If you are on a budget, even iPads on stands can work for this purpose.

 

What tech have you used to demonstrate your products or services at a show or event? Did it work? We would love to hear from you! Add your comments in the section below.

Exhibiting With Technology White Paper

This study is a deep dive into the current and expected future use of technology and digital content by trade show exhibitors. The goal of this report is to provide a snapshot of current technology and digital content usages, and most of all, provide exhibitors with insights as to the greatest benefits and pitfalls tech can bring to their trade show program.
There were 570 exhibitors who took the detailed survey we provided, sharing their perceptions and comments on a variety of tech-related subjects. Skyline Exhibits thanks the survey respondents for their time, honest opinions, and advice that allowed us to create this white paper.

 

About the Author

Sofia heads up Skyline’s marketing efforts in digital marketing and product innovation. Sofia is an experienced marketing professional with branding, innovation and product commercialization expertise. She has more than a decade of experience with both B2B and consumer packaged goods companies and an MBA from the University of Arizona Eller College of Management.

2 responses to “Using Tech to Bring Your Products to Life

  1. This is a great read!
    I wholeheartedly agree with the use of Green Screen games, AR and VR in livening up an event. It is so important to make an impact with your visitors and to make them feel that they are a part of the whole program is a very effective way to do that. I see how these can be utilized to create brand awareness or to showcase a particular product. This is the rising trend in the Event industry that is just about to gain even more popularity given the rise of AR with the use of your phone and such. There are so many possibilities that you can come up with to make each event different with the use of AR and VR.
    Just an idea, wouldn’t it be cool to have a headgear-less VR experience?
    Would love to read more about recent developments regarding VR and AR and how it will affect the future of the Events industry.

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