Skyline Free White Papers

Trade Show White Papers

Trade Show White Papers Help You Understand And Adapt to Exhibiting Trends

Skyline-sponsored White Papers help you better understand and adapt to market forces and significant trends affecting your trade show program.  Just click on the links below to request your free copy of these insightful white papers.

What’s Working In Exhibiting
Discover how your peers are succeeding now with this new 32-page White Paper from Skyline Exhibits and Tradeshow Week Magazine.  The report reveals effective strategies and tactics exhibitors are using today to boost their results and stretch their budgets, with proven advice about Show Selection, Budgeting, Measuring Results, Lead Management, Exhibit Design, Booth Staffing, and Promotions.  Request White Paper.

The Evolving Role of Exhibit Marketers

Learn how your job compares to your peers in “The Evolving Role Of Exhibit Marketers,” a new 36-page White Paper from Skyline Exhibits and Tradeshow Week Magazine. Exhibit marketers share their mindset about their challenges and opportunities, new responsibilities, what they need help with, and what they do themselves.  You’ll discover what skills exhibit marketers depend on most, what they like most and least about their jobs, about their pay, travel load, and work week are like, their management’s sentiment on trade shows, and more. Request White Paper.

The Trend to Custom Modular Exhibits
This White Paper provides strong evidence that there is a continuing shift towards custom modular exhibits, because custom modular exhibits help lower operating costs and provide greater flexibility. Request White Paper.

Exhibition Outlook & Trends in 4 Key Industries:
These four 16-page White Papers provide insight for each industry on the primary challenges facing these exhibitors, and the key themes for success in their changing trade show environment.

Industrial and Manufacturing Request White Paper .
Medical and Healthcare Request White Paper.
Information Technology Request White Paper.
Professional and Business Services Request White Paper.

Successful Exhibiting Strategies In Uncertain Times
This  16-page White Paper gives you a fresh perspective on how you can go beyond just surviving to thrive in these challenging economic times. The answer to surviving this potential downturn is not to avoid exhibiting altogether, but instead to exhibit smarter. Request White Paper.

An Inconvenient Booth: Report on Green Exhibiting

What do people think is “Green exhibiting?” How willing are exhibitors to consider Green exhibiting options? What keeps them from doing so? To help answer those questions and more, Skyline gladly helped sponsor an extensive new research study on Green exhibiting. Request White Paper.

International Exhibiting Trends & Outlook
This 24-page report provides experienced advice for U.S. exhibitors exhibiting at foreign events, U.S. exhibitors in U.S. events marketing to foreign attendees, and foreign exhibitors coming to U.S. events. Request White Paper.

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