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Trade Show White Papers Help You Understand and Adapt to Exhibiting Trends

Skyline-sponsored White Papers help you better understand and adapt to market forces and significant trends affecting your trade show program.  Just click on the links below to request your free copy of these insightful white papers.

Exhibiting with Technology White Paper
This study is a deep dive into the current and expected future use of technology and digital content by trade show exhibitors. The goal of this report is to provide a snapshot of current technology and digital content usages, and most of all, provide exhibitors with insights as to the greatest benefits and pitfalls tech can bring to their trade show program. There were 570 exhibitors who took the detailed survey we provided, sharing their perceptions and comments on a variety of tech related subjects. Skyline Exhibits thanks the survey respondents for their time, honest opinions, and advice that allowed us to create this white paper. Request White Paper.
Tech for Trade Show Exhibitors
Use technology to enhance and advance your trade show program. A large and growing number of exhibitors have embraced technology to attract more people to their booth, create greater interactivity, and streamline how they capture and fulfill leads. Discover how you can integrate technology into your trade show program to boost your results and enhance your booth visitors’ experience. Based on an extensive new survey, you’ll learn numerous ways to better your exhibiting experience. Request White Paper.
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The Value of Trade Shows

Based on extensive surveys, this special report reveals how exhibitors and attendees find significant value in trade shows, and expect to for many years ahead. Use this report to help justify and enhance your trade show program! Exhibitors said how they are increasing their trade show participation, why they value trade shows, and how they are exhibiting better at trade shows than before. Attendees share the high value they place on trade shows for sourcing products, comparing and meeting suppliers, and keeping up on industry trends. Attendees also tell what exhibitors can do most that will catch their attention. Request White Paper.
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What Attendees Tell Us About Best Exhibiting Practices
Based on an unprecedentedly large-scale research study, Marketech reveals what 3,341 trade show attendees, in interviews held at 30 events, said caused them to visit trade show exhibits. Skyline has sponsored this new, 16-page research report and made it available free to exhibitors, who can get a copy by requesting it here. The white paper details what are the most important factors that get attendees to visit exhibits, plus shares other key findings and best practices to help exhibitors improve their trade show results. Request White Paper.
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What’s Working In Exhibiting
Discover how your peers are succeeding now with this new 32-page White Paper from Skyline Exhibits and Tradeshow Week Magazine.  The report reveals effective strategies and tactics exhibitors are using today to boost their results and stretch their budgets, with proven advice about Show Selection, Budgeting, Measuring Results, Lead Management, Exhibit Design, Booth Staffing, and Promotions.  Request White Paper.
 
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The Evolving Role of Exhibit Marketers
Learn how your job compares to your peers in “The Evolving Role Of Exhibit Marketers,” a new 36-page White Paper from Skyline Exhibits and Tradeshow Week Magazine. Exhibit marketers share their mindset about their challenges and opportunities, new responsibilities, what they need help with, and what they do themselves.  You’ll discover what skills exhibit marketers depend on most, what they like most and least about their jobs, about their pay, travel load, and work week are like, their management’s sentiment on trade shows, and more. Request White Paper.
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