While I agree that introverted booth staffers are well equipped to make a good connection by actually listening and responding to attendees, I think it’s rare they achieve the high level of a “soul mate” connection on the show floor. Although, at the certain kinds of trade shows, it may be more common…

It is really a big surprise for me to see you and your words!

I like your words. You got the point. Just because introverted booth staffers know how to make soulmate communication. They always look into people’s heart. Right?

People remember him after the show, but we introverts, as you pointed out, can close the sale every bit as well where there is dogged DETERMINATION to FOCUS on RESULTS.

Potential customers also appreciate our attention to detail after the show which is another important aspect of nurturing the relationship.

Ideal situation: work as a team to inspire and guide. Nice article. I totally agree!

Thanks for the insight. We have one more introverted booth staffer who says she is in her hotel room with a book by 8 every night. On the other hand, extroverts will be recharged by all the interaction with attendees, so they’ll want to go out. Which means those introverted booth staffers will be better rested for day 2 and day 3 of the show!

Thanks for sharing your great tips about how to be more versatile when engaging attendees to more effectively staff a trade show booth. You are so right about not clustering. Too often I see booth staffers talking to each other, and that puts two or more staffers out of action and unable to engage attendees.

A well run show will have explained conduct rules before the show, i.e. this is not a reunion, or time to complain or brag.

Do not cluster, and focus on getting the attention of the people you want to talk to, and getting them to talk to you, and tell you what their needs are, problems they are having etc.

And by all means, watch body language! Not everyone wants to shake your hand, and since I tower over everyone at 6’8″ tall, I am careful not to stand too close, or move my windmill like arms while talking, making people duck!