All Entries Tagged With: "trade show promotions"
Accuracy Before Momentum — Plan Your Trade Shows Before They Run You Over
Accuracy before momentum means planning your trade show marketing, especially staffers and giveaways, before you get so caught up in them that you can’t adjust.
EXHIBITOR Social Media In Marketing Survey
Summary, analysis & a link to new EXHIBITOR study about how exhibit marketers use & perceive social media.
6 Things You Can Test To Improve Your Trade Show Marketing
Marketers that are used to testing their internet and direct marketing can also experiment with these 6 parts of their trade show marketing for greater results.
10 More Things I Wish I Knew Before I Started Exhibiting At Trade Shows
Because of the strong reaction to my first 10 things, I dug a little deeper and came up with 10 more I wished I knew before I started exhibiting at trade shows.
Trade Shows Are Great For Public Relations, Too
Trade shows let you meet face-to-face with many people in a short time. Similarly, trade shows are great for public relations, as you can also meet face to face with lots of industry press.
New PhRMA Code Has No Impact on 86% of Medical Trade Show Attendees
For the vast majority of heathcare professionals, the new 2009 PhRMA Code had no effect on their visits to medical exhibits, according to a new Marketech study.
Forget the Pub Crawl – Consider the Booth Crawl
For the second year in a row, the Telco TV Show gets creative with a Booth Crawl to get attendees to visit exhibitors during show hours.
The Ultimate Concise Trade Show Checklist
What do you need to succeed at trade shows? If you can check these 16 points off your list, you’re well on your way. You get two items each for setting measurable objectives, budgeting, show selection, exhibit design, promotions, staff training, lead management, and logistics.
What's Working in Exhibiting White Paper
To find out what’s really working in exhibiting now, we worked with Tradeshow Week to survey and analyze the best practices of today’s trade show exhibitors. The result? The new 32-page What’s Working in Exhibiting White Paper.
