All Entries Tagged With: "trade show budgeting"
True Cost of Exhibit Ownership – What An Exhibit Purchase Should Be Based On
If you make an exhibit buying decision based only on purchase price, you’re missing most of the story. Learn how total cost of ownership matters even more.
Trade Show Marketing In 9 Steps
Get more out of your trade show marketing investment with a complete plan that covers promotions, measurement, lead management, budgeting, exhibit design, and more.
6 Steps To Restarting Your Trade Show Program
Eager to get back into trade shows now that the economy — and show attendees — are coming back? Consider these 6 points rather than just dusting off your 2008 plan.
Ready To Say “No” To A Free Booth Staffer?
While a booth staffer who lives in the same city as the trade show saves on travel costs, they end up costing you a lot more if they do a poor job staffing.
EXHIBITOR 2010 Survey: More Spending On Exhibits Than Shipping
Get a sneak peek at a not-yet-published survey by EXHIBITOR about 2010 buying plans: more for exhibits than for shipping, which means lighterweight exhibits.
Now Is The Most Important Time Of The Year For Your Trade Show Program
Take advantage of this time between the fall busy season and your 2010 budget planning to re-evaluate how and where you exhibit.
Cut Costs, Not Exhibiting
Rather than completely cut an exhibiting program that was getting results before the recession, look at these many ways to keep exhibiting, but exhibit smaller.
Half of Trade Show Owners Discounting Booth Space
Is the glass half empty or half full? About half of trade show owners from around the world discounted their booth space costs within the last several months. Does that mean trade shows are hurting, or that you can get access to key buyers at a discount?
The Essential Trade Show Checklist
What do you need to succeed at trade shows? If you can check these 16 points off your list, you’re well on your way. You get two items each for setting measurable objectives, budgeting, show selection, exhibit design, promotions, staff training, lead management, and logistics.
Don't Hack the Booth Staff!
Trimming your booth staff may save money, but actually decrease your profits.
