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Booth Staffing Haiku: 17 Poems For Better Trade Show Booth Staffers

Booth Staffing Haiku: 17 Poems For Better Trade Show Booth Staffers

Inspired by Sun Microsystems CEO’s recent resignation in haiku, and by exhibitors’ survey answers, here are 17 haiku about better trade show booth staffing.

Accuracy Before Momentum -- Plan Your Trade Shows Before They Run You Over

Accuracy Before Momentum — Plan Your Trade Shows Before They Run You Over

Accuracy before momentum means planning your trade show marketing, especially staffers and giveaways, before you get so caught up in them that you can’t adjust.

Ready To Say "No" To A Free Booth Staffer?

Ready To Say “No” To A Free Booth Staffer?

While a booth staffer who lives in the same city as the trade show saves on travel costs, they end up costing you a lot more if they do a poor job staffing.

9 for '09: The Top 9 Trade Show Tips of 2009

9 for ‘09: The Top 9 Trade Show Tips of 2009

Here are the 9 most-read trade show tips of 2009 from the Skyline Trade Show Tips blog. Glean insights that can help improve your trade show marketing in 2010!

6 Things You Can Test To Improve Your Trade Show Marketing

6 Things You Can Test To Improve Your Trade Show Marketing

Marketers that are used to testing their internet and direct marketing can also experiment with these 6 parts of their trade show marketing for greater results.

5 Steps To Trade Show Success

5 Steps To Trade Show Success

Many exhibitors search for ways to increase the return on their trade show investment. Here are 5 steps exhibitors can take to boost their trade show ROI.

10 More Things I Wish I Knew Before I Started Exhibiting At Trade Shows

10 More Things I Wish I Knew Before I Started Exhibiting At Trade Shows

Because of the strong reaction to my first 10 things, I dug a little deeper and came up with 10 more I wished I knew before I started exhibiting at trade shows.

Want Hugh Jackman To Answer The Call As Booth Captain?

Want Hugh Jackman To Answer The Call As Booth Captain?

While on Broadway, Hugh Jackman chastised an audience member for letting their cell phone ring and ring. What would it be like to have that kind of firepower directing your trade show booth staffers?

10 Things I Wish I Knew Before I Started Exhibiting At Trade Shows

10 Things I Wish I Knew Before I Started Exhibiting At Trade Shows

Recently I shared “10 Things I Wish I Knew Before I Started In Marketing” and was amazed at the response. So here are 10 lessons I’ve learned about trade shows.

What's the Value of Trade Show Exhibiting?

What’s the Value of Trade Show Exhibiting?

When your trade show program is questioned by corporate management, reel off these impressive statistics to prove the marketing value of trade shows.