All Entries Tagged With: "Measuring trade show results"
9 for ‘09: The Top 9 Trade Show Tips of 2009
Here are the 9 most-read trade show tips of 2009 from the Skyline Trade Show Tips blog. Glean insights that can help improve your trade show marketing in 2010!
6 Things You Can Test To Improve Your Trade Show Marketing
Marketers that are used to testing their internet and direct marketing can also experiment with these 6 parts of their trade show marketing for greater results.
Now Is The Most Important Time Of The Year For Your Trade Show Program
Take advantage of this time between the fall busy season and your 2010 budget planning to re-evaluate how and where you exhibit.
New Study: Attendees Highly Value Trade Shows
A new Tradeshow Week survey reports that trade show attendees highly value trade shows, and want to go to more when the economy rebounds. The study’s PowerPoint is posted here.
What is an Acceptable Cost Per Lead?
Here are the 8 steps to calculating your cost per lead and ROI from trade show marketing …. then you can decide if that is acceptable.
The Ultimate Concise Trade Show Checklist
What do you need to succeed at trade shows? If you can check these 16 points off your list, you’re well on your way. You get two items each for setting measurable objectives, budgeting, show selection, exhibit design, promotions, staff training, lead management, and logistics.
Trade Shows Leads Are A Great Value
CEIR found that the average cost to identify a prospect and close a sale using exhibitions is about 42% less than to get a lead and close a sale when not using exhibitions.
CES Officially North America's Largest Trade Show
What is the largest trade show in North America? When the final, audited tally came in, the 2009 Consumer Electronics Show actually had 113,085 attendees, more than the previously estimated 110,000 attendees. Held in Las Vegas from January 8 to 11, 2009, CES had 2,700 exhibitors, and even 300 new exhibitors.
Read more about it at the Successful [...]
Don't Hack the Booth Staff!
Trimming your booth staff may save money, but actually decrease your profits.
Licensing Expo: Getting Results
Today I was reading the Twitterstream from Licensing Expo and was pleased at how enthusiastic and positive the exhibitors were in their comments as they returned from the show. Licensing Expo has wisely retweeted these positive comments, and they can all be seen at www.twitter.com/licensingexpo. Here are a few:
DrewLitton: I had a great time at [...]
