Certainly, not everyone is fan of Snooki and the Jersey Shore. True, most of us might not choose her to be the Godmother of our firstborn. But think what you will, Snooki knows photo opps. And boy, can she cause a buzz.
Take the product launch of her new fragrance, Snooki for Women by Nicole Polizzi. The fragrance is represented exclusively by Perfumania, a client of Skyline New York trade show exhibits. Perfumania is second to none, with over 370 retail stores that carry world class, designer perfume brands.
Here’s Snooki, pictured in front of a Mirage pop-up display. Notice the crisp, repeating logos that will show up in any picture. Observe the hot pink vibe. Appreciate that this display will be used at hundreds of venues, taking just minutes to set-up and break down.
(Here’s 20 more ways to use a portable display beyond trade shows.)
Think about it — owning a custom backdrop that can be instantly whipped out for a photo opp is a brilliant idea. With the multitude of websites that can virally display photos and videos (Facebook, You Tube, Twitter, LinkedIn, Press Release Distribution Sites), a modest investment in a custom backdrop can pay off in spades – for years and years.
So, before dismissing the messenger (Snooki), consider the message (Mirage pop-up displays make great backdrops for photo opps).
And now, back to (our) reality (show).
Snooki’s got the right idea but for even more valuable information check out the Event Marketing Idea Kit. This 58-page book has a range of topics along with checklists and worksheets to help with the logistics of putting on an event.