In the age of constant visual stimulation, social media and short attention spans, we as trade show and event marketers must plan more if we intend to attract new prospects to our booth of event. Check out our checklist of ideas to consider when preparing to draw visitors to your booth.
Here are 10 lessons learned over 20 years of marketing, from knowing your customers, who does marketing, making measurable marketing, career paths, and more.
Change in inevitable, it’s how you react to change, especially in this economy, that will dictate how you either survive or thrive.
Rapidly changing internet technology has marketers spinning out of control and more than a bit insecure. Marketers can find comfort and real face-to-face interactions with prospects within the physically tangeable trade show environment.
For the vast majority of heathcare professionals, the new 2009 PhRMA Code had no effect on their visits to medical exhibits, according to a new Marketech study.
Brian Sommer shares 5 things trade show booth staffers will have to do to earn his business at the various trade shows he will visit this fall.
Here are 7 reasons, one for every year at Hogwarts, that Harry Potter would make a fine trade show marketer. The two worlds are surprisingly similar. You don’t need to be a Harry Potter fan to understand, but it helps.
Tradeshow Week Magazine reports that 4 recent trade shows grew from 10 to 35 percent in their 2009 shows, compared to their previous show. What made them grow, despite the global recession?
The Skyline Banner Stand 3000R Exchange allows users to change out the graphic in a banner stand without an internal cartridge. Watch how easy it is to update your graphics for a new product, new division, new message, or a new look.