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Does Email Marketing Still Work? ¯\_(ツ)_/¯

Marketers have been consistently increasingly their email marketing budgets over the past five years. The reason? Email marketing continues to have a return on investment that is four times higher than social media, direct mail, or pay-per-click advertising. The key is to ensure that your messaging and targeting are getting you in front of people who are genuinely interested in your content. That’s best achieved by observing these four steps.

Digital Marketing / Resources and News / Tips and Trends

Ten Major New York Trade Shows

New York City offers a number exhibit venues throughout the five boroughs. Among their highlights are the following ten New York trade shows, all scheduled for mid- to late 2019. Start planning today!

Events / Trade Shows

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The Essential Trade Show Checklist

What do you need to succeed at trade shows? If you can check these 16 points off your list, you’re well on your way. You get two items each for setting measurable objectives, budgeting, show selection, exhibit design, promotions, staff training, lead management, and logistics.

Myriad Banner Stand Video

The Myriad Banner Stand offers trade show exhibitors an elegant, streamlined banner stand or 10-foot display, merchandising capability, amazing flexibility, and all shipped in a smart protective case.  See all it can do for yourself with this video showing the set up and pack down of the Myriad Banner Stand.  

Licensing Expo: Getting Results

Today I was reading the Twitterstream from Licensing Expo and was pleased at how enthusiastic and positive the exhibitors were in their comments as they returned from the show.  Licensing Expo has wisely retweeted these positive comments, and they can all be seen at www.twitter.com/licensingexpo.  Here are a few: DrewLitton: I had a great time … Continued

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