In the age of constant visual stimulation, social media and short attention spans, we as trade show and event marketers must plan more if we intend to attract new prospects to our booth of event. Check out our checklist of ideas to consider when preparing to draw visitors to your booth.
Many trade show marketers are also involved in Internet Search Engine Optimization, or SEO. Well, here’s a chance to apply some of that knowledge where you least expect it — on your trade show graphics. One of the many free tools that Google provides search marketers is Google Insights for Search. Google Insight lets you … Continued
A high-tech company doubled their leads while learning that trade show exhibits are designed to capture attention of attendees, not to educate them.
While trade shows are not easy, they are worth doing. Without succumbing to the temptation of a Google search, I came up with these 22 reasons to exhibit.
The best selling book on exhibit design is not a marketing text book, but a #1 best seller spy thriller that deftly captures 3 key exhibit design goals.
While on Broadway, Hugh Jackman chastised an audience member for letting their cell phone ring and ring. What would it be like to have that kind of firepower directing your trade show booth staffers?
Here’s a good analogy for client retention: Be a good shepherd by tending to your flock.