Just as in a store environment, products merchandised at a trade show need to be displayed to attract attention, draw in traffic and maximize sales. To avoid displays that are either too sparse and boring or overly cluttered and overwhelming, use these guidelines for your next trade show layout.
Today I was reading the Twitterstream from Licensing Expo and was pleased at how enthusiastic and positive the exhibitors were in their comments as they returned from the show. Licensing Expo has wisely retweeted these positive comments, and they can all be seen at www.twitter.com/licensingexpo. Here are a few: DrewLitton: I had a great time … Continued
During the economic downturn when there are fewer attendees at some shows, Pre-Show Promotions can help you turn more of the show’s visitors into attendees in your booth. This post shares 29 tips from Skyline Trade Show Tips readers on how they boosted their results with Pre-Show Promotions.
Skyline Launches the Largest Batch of New Trade Show Display Products in its History Trade show exhibitors’ needs continue to change. Exhibitors want their display to be lighter, easier to set up, and more durable — but also more attractive, versatile, and functional. To meet exhibitor’s needs for more innovative trade show displays, Skyline … Continued
To find out what’s really working in exhibiting now, we worked with Tradeshow Week to survey and analyze the best practices of today’s trade show exhibitors. The result? The new 32-page What’s Working in Exhibiting White Paper.