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Account Based Marketing: A Primer for Trade Show Managers

Much of today’s trade show marketing focuses on lead generation. But large sales to strategic B2B accounts typically aren’t decided by a single lead – they are more often determined by a larger buying team, and each member of that team has unique needs that need to be addressed. This has given rise to what’s called “account based marketing” (or ABM). But what does it mean? Find out here!

Lead Generation / Lead Generation and Management

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The Essential Trade Show Checklist

What do you need to succeed at trade shows? If you can check these 16 points off your list, you’re well on your way. You get two items each for setting measurable objectives, budgeting, show selection, exhibit design, promotions, staff training, lead management, and logistics.

Myriad Banner Stand Video

The Myriad Banner Stand offers trade show exhibitors an elegant, streamlined banner stand or 10-foot display, merchandising capability, amazing flexibility, and all shipped in a smart protective case.  See all it can do for yourself with this video showing the set up and pack down of the Myriad Banner Stand.  

Licensing Expo: Getting Results

Today I was reading the Twitterstream from Licensing Expo and was pleased at how enthusiastic and positive the exhibitors were in their comments as they returned from the show.  Licensing Expo has wisely retweeted these positive comments, and they can all be seen at www.twitter.com/licensingexpo.  Here are a few: DrewLitton: I had a great time … Continued

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