By following these 7 steps, it can be easy to justify your exhibit expenses to your key stakeholders.
Here’s a good analogy for client retention: Be a good shepherd by tending to your flock.
Here are 10 lessons learned over 20 years of marketing, from knowing your customers, who does marketing, making measurable marketing, career paths, and more.
Change in inevitable, it’s how you react to change, especially in this economy, that will dictate how you either survive or thrive.
Rapidly changing internet technology has marketers spinning out of control and more than a bit insecure. Marketers can find comfort and real face-to-face interactions with prospects within the physically tangeable trade show environment.
For the vast majority of heathcare professionals, the new 2009 PhRMA Code had no effect on their visits to medical exhibits, according to a new Marketech study.
Brian Sommer shares 5 things trade show booth staffers will have to do to earn his business at the various trade shows he will visit this fall.