A trade show booth is a chance to create an environment for your attendees. That’s why we set out to create a relaxing, Zen garden experience for our booth for the attendees of ExhibitorLive. Learn more about our theme decision and design process in our newest post.
Be prepared for anything when it comes to exhibiting at a trade show. Steve Hoffman, a 30-year trade show veteran, explains where to look for lesser known issues when it comes to planning for a trade show.
Whether you work at a Canadian company that already exhibits with your trade show booth in the USA or you are thinking of getting into the USA market with your trade show program, here are 5 surprises you need to know.
Could your company’s trade show booth make a bigger impact if it had an extra 125 square feet of display space? And what if that bonus space were lit and prominently displayed above the height of the standard eight-foot backwalls most companies use at a trade show? Consider the benefits of backlit tower displays.
There’s a lot to consider when planning a custom booth design, and there are also some common mistakes that can cost the people who make them dearly.
Expand your trade show presence by using portable trade show exhibits.
Although technology and social media have changed the demands of what clients want within their trade show exhibit, one factor has remained constant through 30 years; “impress me.” What else does the future hold for exhibit design?
A demonstration in your exhibit has the ability to identify the key points of benefits the product or service offers, it aids in organizing the booth activities. It becomes the center of attention and is an effective way to engage your attendees.