In case you haven’t noticed it, the Immersive Experience is already a thing at trade shows. Although a great lead generation tool, these free experiences don’t always translate into a sale. Here are some suggestions for making a VR or AR station in your exhibit a cost effective one.
With countless exhibitors competing for their attention, conference and expo attendees tend to make quick, visual decisions on who deserves their focus. With that in mind, the following booth design and onsite tips are among the tried and true steps used by effective exhibitors.
We all know that talking on your cell phone and eating in the booth are among the worst things you can do at trade show. But how many of us have witnessed, or been guilty of, less obvious breaches of exhibition etiquette? If you think your booth manners are perfect, ask yourself whether you or your staff have ever committed one of the following “Trade Show Don’ts.”
How do you know if a trade show or expo is going to be productive for you, especially if you’ve never exhibited there? Will this year’s productive trade show continue to reap rewards in the future? When does premium booth placement justify the added expense? The following tips can help you find the best shows and secure the best spaces at critical events.
In today’s world of tight budgets, every exhibitor is looking for free or low-cost ways to maximize the ROI of their trade show dollar. To help the budget-conscious marketing professional, we’ve compiled this list of ten absolutely free resources.
We hear it all the time. Video marketing is the way to go to help your business grow. Millennials want video. Video is sticky and keeps visitors on your website, helps lower your bounce rate and increase your SEO. So, the question is; how do we get and use video in our marketing programs & trade shows?
With its southern charm and world-class sophistication, it’s easy to see why Atlanta, Georgia, is one of the most popular destinations in the Southeast to live and to visit. We’ve compiled the following list of ten large trade shows scheduled for ATL in 2018. Start planning today!