How do you determine whether or not your last trade show social media marketing campaign was effective? Is it the number of likes, shares or impressions? Or is it the number of high quality leads you collect in your booth? In this article we discuss ways to measure your campaigns.
When it comes to planning an exhibit or a trade show, it often falls upon someone who already has a full plate. How can you handle this additional responsibility while still performing your regular duties and responsibilities? It isn’t easy, but here are a few tips to help make it more manageable.
Mobile apps are rapidly replacing rented badge scanners as the preferred means of capturing leads on the trade show floor. These apps put customer data instantly in your hands, rather than having to wait to have information routed to you days later. We’ve cherry-picked some apps that are especially useful to event staff that integrate with at least one of the popular CRMs, and to those that are available for both iOS and Android devices.
There are a thousand ways to draw people into your booth; games, giveaways, handing out candy and playing a cool video to name a few. The problems arise when booth staffers don’t know how to capitalize on a busy booth. Check out these tips on how to take advantage of your booth promotions.
Marketers have been consistently increasingly their email marketing budgets over the past five years. The reason? Email marketing continues to have a return on investment that is four times higher than social media, direct mail, or pay-per-click advertising. The key is to ensure that your messaging and targeting are getting you in front of people who are genuinely interested in your content. That’s best achieved by observing these four steps.
In case you haven’t noticed it, the Immersive Experience is already a thing at trade shows. Although a great lead generation tool, these free experiences don’t always translate into a sale. Here are some suggestions for making a VR or AR station in your exhibit a cost effective one.
Constant changes in technology can sometimes make trade show managers reluctant to chase the latest trend. If you’re wondering which of today’s advancements have the staying power to influence tomorrow’s trade show experience, pay special attention to the following three areas in the years ahead.
In a recent international trade show travel checklist, Skyline shared some critical pre-flight tips to ensure a pleasant trip when exhibiting abroad. Preparing for domestic travel involves some of the same considerations, as well as the following often-forgotten travel tidbits.