In case you haven’t noticed it, the Immersive Experience is already a thing at trade shows. Although a great lead generation tool, these free experiences don’t always translate into a sale. Here are some suggestions for making a VR or AR station in your exhibit a cost effective one.
Just as in a store environment, products merchandised at a trade show need to be displayed to attract attention, draw in traffic and maximize sales. To avoid displays that are either too sparse and boring or overly cluttered and overwhelming, use these guidelines for your next trade show layout.
In today’s ever changing tech world, we all need to stay abreast of digital trends. If you’re not directly selling tech products or services, you invariably have critical partners, suppliers or vendors in the tech sector. With that in mind, we present this list of large North American technology trade shows and events already scheduled for the first part of 2019.
Bonnaroo, which has a reputation as THE place to see emerging and established pioneers in music, comedy and cinema has also made it the go-to destination for companies looking to build brand affinity, especially among millennial audiences. So, when planning your next live event, consider these experiential marketing take-aways from festival organizers and exhibitors.
In this second in a series of campaign tracking tips, we explain two common digital marketing metrics that exhibit managers fail to track, and how to add and benefit from them in your own campaign efforts.
You may have already noticed that trade show freight costs are rising – significantly. If not, you will. There are so many contributing factors affecting trade show shipping prices right now that it is hard to determine if any one specific thing makes up the bulk of the increases we are experiencing. Is relief in sight?
Event managers often feel they should offer giveaways in their booth, but are at a loss as to what will draw people in. However, while giveaways were a good draw in the past, many of today’s show attendees are not interested in them. So how can you attract visitors these days?
Experiential marketing allows your customers to have an emotional investment in your products or services, literally letting them help shape your brand’s evolution. But if it creates such memorable experiences, why aren’t more trade show marketers using it?
A new industry report reveals that the median booth size will increase by 20% this year. If you’re wondering whether you should also jump on the booth expansion bandwagon, here are six tips to determine whether it’s worth the cost.