Comments on: New PhRMA Code Has No Impact on 86% of Medical Trade Show Attendees http://www.skylinetradeshowtips.com/new-phrma-code-has-no-impact-on-86-of-medical-trade-show-attendees/ Dedicated to Your Exhibiting Success Fri, 18 May 2012 14:28:36 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Mike Thimmesch http://www.skylinetradeshowtips.com/new-phrma-code-has-no-impact-on-86-of-medical-trade-show-attendees/comment-page-1/#comment-687 Mike Thimmesch Wed, 25 Nov 2009 22:59:51 +0000 http://www.skylinetradeshowtips.com/?p=465#comment-687 Hello Mark, From what I've heard, the new rules are there to prevent pharmaceutical companies appearing to use gifts at trade shows to influence doctors' prescribing methods. Doctors go to trade shows to get their required continuing education, so they have to come, paid or not. The PhRMA code was updated because there was similar impending legislation from Massachusetts, so the association decided to police themselves before getting forced to by the government. Which could play out with direct to consumer advertising someday, too. Hello Mark,

From what I’ve heard, the new rules are there to prevent pharmaceutical companies appearing to use gifts at trade shows to influence doctors’ prescribing methods. Doctors go to trade shows to get their required continuing education, so they have to come, paid or not. The PhRMA code was updated because there was similar impending legislation from Massachusetts, so the association decided to police themselves before getting forced to by the government. Which could play out with direct to consumer advertising someday, too.

]]> By: Mark Fishel http://www.skylinetradeshowtips.com/new-phrma-code-has-no-impact-on-86-of-medical-trade-show-attendees/comment-page-1/#comment-669 Mark Fishel Mon, 23 Nov 2009 10:36:14 +0000 http://www.skylinetradeshowtips.com/?p=465#comment-669 Why would PhRMA guidelines apply to a medical trade show that the doctor has paid to attend? What a double standard! What about restricting direct to consumer advertising? Why would PhRMA guidelines apply to a medical trade show that the doctor has paid to attend? What a double standard! What about restricting direct to consumer advertising?

]]>