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FREE NEW BOOK: Trade Show Tips for New Exhibitors

March 13, 2014 | | Comments 5

Trade shows are deceptively simple looking. They appear to be no harder than popping up a display, standing in your booth space, and then waiting for all the buyers to waltz in and give you their money. If only it was that easy.


What It Takes To Succeed At Trade Shows

The reality is that trade shows require a wide array of skills, including marketing, planning, organization, communications, team-building, and more. You need an eye for details, and the people skills of a diplomat. You need the creativity of an artist, and the financial drive of an entrepreneur.

You also must build your ability to do specific key tasks for your trade shows to succeed: trade show logistics, booth staff selection, training, and staffing; exhibit design; pre-show and at-show promotions; lead management; and measurement of your program’s results.

Build Your Budding Trade Show Skills

This book provides you with the tools you need to get started on all these areas. Most of all, it provides you with a base level of expectations you can take to heart about the challenges and potential to succeed at trade shows. These insights will allow you to shorten your learning curve and feel more comfortable, even at the beginning of your trade show journey.

Just remember this: all trade show exhibitors were new exhibitors at one time. And while trade shows look daunting at first, you will get through this, and eventually become a veteran exhibitor yourself.

This book contains 25 articles previously published in the Skyline Trade Show Tips blog, and is one of three books in a series for exhibitors at different levels of trade show marketing skills.  The three books are:

Trade Show Tips for New Exhibitors

Trade Show Tips for Inline Exhibitors

Trade Show Tips for Island Exhibitors

Thanks to Dave Lutz of Velvet Chainsaw Consulting for the idea to create these three books, so that these major groups of exhibitors can have a strong collection of trade show training tailored to their needs.

Nnew book offerew to trade shows? Or have a colleague who is? Then get your free copy of the new book, Trade Show Tips For New Exhibitors, by clicking here.


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Filed Under: MarketingNew ProductsTrade Show ExhibitingTrade Shows


About the Author: Mike Thimmesch is Skyline Exhibits' Director of Customer Engagement, with over 25 years of Marketing and Trade Show Display Marketing experience.

RSSComments (5)

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  1. Thank you Mike for doing this. This is a high value item that you have created for trade show marketers at all levels. As we all know, “People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.” – Brian Halligan

  2. Steve Alford says:

    This is a very good post Mike. Every one of us has an experience of being a newbie in this field. And this is a good example or guidelines if you planning to join in a Trade Show Exhibits.

  3. This new book is a “must read” for trade show exhibit managers as well as newbies! Thanks Skyline!

  4. Tracie says:

    Love, love all the great articles and have posted several in my exhibitor service center. I am sending this link to all my exhibitors today so they can also be part of a successful show. Thank you for all the tips!!!

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