Everyone loves to get their money’s worth, including tradeshow exhibitors. After helping many clients successfully improve their display’s effectiveness over the past several years, I have put together a few basic guidelines which you can experiment with. Whether you are retrofitting your pop-up, reconfiguring modular hardware, or starting from scratch, just a little creativity can go a long way.
1. Utilize your entire floor space… both side to side as well as front to back. While I do not encourage overcrowding, I like to see the use of more than one table in a 10 x 10 space. Look how well West Liberty Foods utilizes both aisles not only to greet attendees, but also to showcase a special product with impact and visual appeal. And phin nicely positions two tables to give themselves extra workspace and bold branding. Don’t overlook the use of smaller and very affordable hardware items such as banner stands or information placards for complementing your backwall marketing message. With their multi-function capabilities of video, product and literature display, these are great ways to bring your message closer to the aisle.
2. There’s an extra 6” of space above the top of your exhibit hardware! Most standard 10 x 10 units are manufactured at 7.5’ height which gives you the opportunity for some “out the box” thinking. Try something bold with a profiled headers like Baden’s or phin’s. Or more simply, a velcro detachable marketing message in a brightly colored circle or starburst shape will even get some extra attention.
3. Creative flooring is probably the most overlooked tip of all. Any booth will change appearance sitting on a different color flooring. So, if red or black carpeting might be a bit bold for your next show, with the range of color options now available, you can so easily go beyond beige or gray to look different as well as terrific!
PS…this is the perfect place to add a company logo if the budget allows.
I think B. Telzer Gear did it just right!