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Maximize ROI on Your Trade Show Display Using Effective Graphic Design

February 06, 2014 | | Comments 1

Key Tips For Graphic and Image Success

If you’re currently feeling overwhelmed with trying to create a successful graphic design strategy for your custom trade show booth, you’re not alone. Even the most veteran marketing professionals find themselves struggling to create a captivating, compelling collection of imagery that not only commands crowd attention, but also effectively conveys everything that their business is about in just a single glance.

While the task may seem daunting, it’s important to remember that success is possible. Following a few simple tips can help give your business the edge it needs to make optimal impact at the next event.

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Consider the following strategies when creating your graphic design on your trade show display:

Your key differentiators: When beginning the creative process, start by asking yourself a few critical questions:

  • What is your business truly about?
  • How do you stand apart from the competition and why?
  • Which product line and services should get the most attention when you’re exhibiting?

Answering these important questions can help you form a strategy that remains consistent and successfully highlights your company for optimal return on investment.

Keep words to a minimum: Many entrepreneurs display beautiful graphics…only to overwhelm the images with too much content. Trade shows are full of buzz and bustle; most attending audience members will only spare a few precious seconds checking out your booth before moving on. Don’t squander that time making them read what you’re about. Instead, rely on images to show them everything that they need to know.

Don’t overcrowd your exhibit: Content isn’t the only overwhelming threat to your booth’s appeal; many entrepreneurs cover their display with far too many images as well. Choose a select few images that truly capture your company’s essence and place them strategically throughout the booth to ensure your stand remains neat and visually compelling at every event.

Know your competition: Finally, when beginning to design your graphics, always have a firm understanding of what the competition has to offer. During every event your business attends, be sure to spend time monitoring their current graphic approach. What is working with your targeted demographic? What could use some fine-tuning? Understanding how the opposition is working the crowd can play a major role in your successful design campaign.

SkylineWhitePaper

Get your hands on the What Attendees Tell Us About Best Practices White Paper. This reveals and tells what attendees have said caused them to visit trade show exhibits. Now that your graphics will be stunning, see what else you can use to draw in booth visitors. Click here for your free copy. 

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Filed Under: MarketingTrade Show DisplaysTrade show exhibit design

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About the Author: Ken "Bucky" Buckman is a 20-year veteran of the trade show industry and the CEO / co-founder of Skyline Tradetec. Skyline Tradetec is a well-known industry leader specializing in custom modular, hybrid, portable and custom exhibits and graphics as well as full online-driven services and program management. For more information on trade show displays, trade show booths, and trade show exhibits in Chicago, please visit http://www.ttskyline.com.

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  1. Jen says:

    Great tips, relevant strategies for a successful trade show!

    Agree that effective graphic designs are the catchy ones. People will be more interested to read to something that looks neat and visually compelling as well.

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