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How to Get the Most Out of Your 10×10 Trade Show Booth Space

 

You don’t need to have a large booth space to make a big impact at a trade show. There are plenty of successful exhibitors that use 10’ x 10’ spaces. It really all comes down to maximizing your brand and building relationships with prospective clients.

Below are some ideas to help you maximize your brand while increasing lead generation:

  • Budget – Set a realistic budget and buy a quality exhibit. Realistically a 10’ x 10’ exhibit can range from $2,000 – $15,000. An exhibit is a representation of your company. You don’t want to buy an inexpensive one that will break down after a couple uses and represent your company poorly.
  • Work with a reputable exhibit company – Working with a company that has a local presence and a good reputation will put your mind at ease. Make sure they offer great service and continued support long after a purchase is made. You may be tempted to purchase an exhibit online because it’s a great deal but remember that sometimes things are too good to be true and you get what you pay for.
  • Graphics – This is a great way to tell your brand’s story. When designing the graphics think about the target audience. People don’t need to know everything about your company upfront. You want to pique their interest, so they want to talk to you and building a relationship.
  • Lighting – Don’t skip the lighting. LED lights are durable, help highlight graphics and brighten up a space.
  • Backlighting – This a great way to make your graphics and brand pop. It adds interest to the booth space and will make your exhibit stand out from the competition while attracting attendees.
  • Merchandising – Only bring products you want to showcase at the show. You can store a couple of additional products, add other product photos to the graphics, or add them to collateral or videos.
  • Movement – Use a monitor in your booth with a looping video or images to add movement to the booth space.
  • Booth Staff – Having well trained staff is a necessity at trade shows. They are meeting the prospective clients face to face and need to be able to qualify what type of leads they are.
  • Qualifying leads – Create a ranking system to qualify leads: low, medium and high. Doing this will help your sales team be more efficient with their time and close more deals.
  • Games and Promotions – Attract attendees with interactive games and promotional giveaways. The participants will be more likely to give their contact information if they have a chance to win something.
  • Social media – Post about the upcoming trade show and create hashtags for attendees to use. Do live videos during the show and post photos to encourage attendees to stop by.
  • Email Marketing Campaigns – Create targeted campaigns before and after the show.

If you follow all of these tips you will have great success gathering leads and attention with a small space and a positive return on investment. Good luck at your next show!

tradeshows timeline sheet calucaltion roi
Trade Show Planning Timeline (PDF)

Download this all-in-one trade show planning timeline to keep track of your trade show deadlines. Our timeline includes exhibit design & build tasks, technology considerations, pre-show promotions, booth staff tasks, lead management and miscellaneous items. Also included is; budget planning information, a booth staff schedule, typical show services deadline list and a budget calculator perfect for trade show veterans and those newer to the industry.

Tammy Scordo
About the Author

Tammy Scordo has been a marketing consultant with Skyline Trisource Exhibits in Maumee, Ohio, since 2015. Her extensive background in marketing, consultation, service and design contributes to her commitment in providing impeccable client experiences. She is focused on achieving continuous, improved business performance and exceeding her client’s expectations with valuable solutions. Tammy is a graduate of Lourdes University in Sylvania, Ohio.

One response to “How to Get the Most Out of Your 10×10 Trade Show Booth Space

  1. Hi Tammy. A lot of these are good tactics. Thanks. However, one thing I disagree with is about having games. When you have people coming into the booth to play a game and a lot of people are there at one time (who by the way are usually not qualified leads), we find at the end of the show we have far less good A or B leads. In my opinion, I think this is because at times the small booth space gets too crowded, and those contacts that really want to meet with us don’t have the time to wait and/or have their booth visits mapped out…so they never return. If you have some sort of game or promotion to win something, you need a designated person(s) that is not going to handle those people that are there just to win something. They can monitor the crowd and be on the look out for people that really want/need information on your products, services, etc.

    Lastly, regarding your statement “You want to peak their interest, so they want to talk to you and building a relationship.” Look up the word ‘pique’ in the dictionary.

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