Is the glass half empty or half full?
In their May 2009 survey, UFI, the global association of the exhibition industry, found that about half their members (show owners from around the world) said they had discounted their booth space costs within the last several months. The discount was on average less than 10%.
If you’re a glass-is-half-empty thinker, you may think that this demonstrates how trade shows are being negatively affected by the global economic crisis.
But if you’re a glass-is-half-full thinker, you could be happy that now you can reach a concentrated gathering of your best prospects at a discount.
Survey respondents were from 57 countries. See the full report here.