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Half of Trade Show Owners Discounting Booth Space

Half full glassIs the glass half empty or half full?

In their May 2009 survey, UFI, the global association of the exhibition industry, found that about half their members (show owners from around the world) said they had discounted their booth space costs within the last several months.  The discount was on average less than 10%.

If you’re a glass-is-half-empty thinker, you may think that this demonstrates how trade shows are being negatively affected by the global economic crisis.

But if you’re a glass-is-half-full thinker, you could be happy that now you can reach a concentrated gathering of your best prospects at a discount.

Survey respondents were from 57 countries.  See the full report here.

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About the Author

Mike Thimmesch was Skyline Exhibits’ Director of Customer Engagement, for over 25 years. He is now retired and spends his time freelancing, traveling, and enjoying time with his family.

2 responses to “Half of Trade Show Owners Discounting Booth Space

  1. I think this article represents both ways of thinking to the client/consumer. You have gently guided us into choosing which opinion we possess and dealing with those consequences. nice piece, thank you.

  2. I think this is very good news because now it’s that much easier for one to secure trade show booths. We know everything isn’t doing as well because of the economy, but I think all that means is the rest of us who are not in such a dire economic position should take advantage of some of the great deals that are out there.

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