It’s been 7 years since Skyline published the pre-cursor to this book, called Creating Effective Trade Show Promotions. At the time, it was perhaps the most complete book ever made about how to boost trade show results through pre-show and at-show promotions. Yet now it’s become horribly out of date.
That’s because, during those intervening years, came along a little thing called social media. And trade show promotions would never again be the same.
Social media, once thought the potential death of trade shows, has become a powerful tool to reach, engage, invite, and inspire attendees to visit exhibitor’s booths. Exhibitors that once only had to mail, call, and advertise, now know they must also tweet, connect, and post, in order to reach trade show attendees who now exert far greater control over the media they consume.
This book contains 28 articles that have been published on the Skyline Trade Show Tips blog. Half are geared to trade show promotions, including areas such as selecting promotions, creating an invite list, pitfalls to avoid, details to watch for, and more. But in this era of established social media, there are also 14 articles about integrating social media with your trade show program. These articles give you guidance over how to tailor your messages, what social media sites to use, how to use specific sites like YouTube and Twitter, and more.
There are also three worksheets from Marc Goldberg, of Marketech, Inc., to provide more ideas on determining which promotions to choose, and how to execute your plan.
And while social media has changed how to do trade show promotions, it has not changed the strong need to do promotions overall. With about 400 exhibitors at an average trade show, and visitors only spending quality time at about 5% of them, exhibitors still need to excel at promotions in order to get those valuable visitors to move out of the aisle and into their booth.
Use the ideas in this book to your advantage, and get more brand awareness, attendees, leads, and sales from trade shows.
Get more of the right people into your trade show booth. Request your free copy of the new book, Using Promotions & Social Media To Get More Trade Show Visitors, by clicking here.