Skyline Exhibits of Central Ohio hosted a seminar on trade shows and social media earlier this month. Mark Armbrust, the President of Skyline Exhibits of Central Ohio, wrote a blog post about the content, which featured advice from 4 social media consultants on how exhibitors can use social media to boost their trade show results. There are some examples amonst the ideas. You can read more here: http://www.skylinetradeshowtips.com/how-to-use-social-media-more-effectively-in-trade-show-marketing/

Also, the full report from Exhibitor Magazine in the blog post you commented on has examples provided by exhibitors themselves. You can read their verbatim quotes at the end of the report, which is “attached” at the end of the blog post.

Thanks,
Melanie

You are right that B2B marketers have a hurdle to jump because of corporate IT departments blocking social media sites. But based on some B2B marketers’ success with social media, it is merely a hurdle, not a dead end.

Yes, all social media network sites are not created equal. They all have their niches and the ones you focus on really depends on the market segments you go after. For example, one commonly shared bit of advice is that Facebook tends to be better for B2C brands and LinkedIn for B2B brands.