Custom Modular Exhibits: Similar Impact, More Flexibility Than Traditional Custom Exhibits
20 page White Paper shows why the exhibiting world is going to modular exhibits.
Trade show exhibitors get similar impact and more flexibility with custom modular trade show exhibits compared to traditional custom exhibits. That’s one of the findings of the new 20-page White Paper, “The Trend to Custom Modular Exhibits,” written by Tradeshow Week magazine and sponsored by Skyline Exhibits.
In a survey for the White Paper, Tradeshow Week asked if any exhibitors had used both custom modular exhibits and traditional custom exhibits. Those who said they had used both, over 90% said they had similar or greater impact than with their old traditional custom exhibit. The survey found that two-thirds of the exhibitors (67%) who have made the switch from Custom (full-scale) to only using Hybrid Custom or Custom Modular say their exhibit had a “similar impact” and 27% even said their exhibit had “greater impact” after switching to only Hybrid Custom or Custom Modular exhibits – only 7% felt their former Custom (full-scale) had greater impact.
Moreover, in addition to getting similar impact, exhibitors with modular exhibits got more flexibility. Almost three out of four exhibitors (73%) who have made the switch from Custom (full-scale) to only using Hybrid Custom or Custom Modular say the result is “Greater flexibility”.
Want the complete White Paper? Just go to www.skyline.com/Request/Custom-Modular-White-Paper-Brochure/.
Filed Under: Trade Show Displays • Trade show exhibit design • Trade Show News
About the Author: Mike Thimmesch is Skyline Exhibits' Director of Lead Generation and Industry Relations, with over 20 years of Marketing and 
