Be prepared for anything when it comes to exhibiting at a trade show. Steve Hoffman, a 30-year trade show veteran, explains where to look for lesser known issues when it comes to planning for a trade show.
Category: Trade Show Planning and Logistics
Whether you work at a Canadian company that already exhibits with your trade show booth in the USA or you are thinking of getting into the USA market with your trade show program, here are 5 surprises you need to know.
More and more exhibitors are seeing the value in serving their attendees food and beverages at trade shows and events. When determining your menu, there are 7 types of food we recommend you avoid.
New to the trade show and events world? I’ve put together definitions of common terms related to the events and trade show industry so that when your boss asks, you’re prepared to talk shop.