Are you someone who has had your company’s trade show program added to your already full plate? You may be feeling a bit overwhelmed, so here are five things to keep in mind as you’re running your trade show program.
Category: Trade Show Planning and Logistics
You may have already noticed that trade show freight costs are rising – significantly. If not, you will. There are so many contributing factors affecting trade show shipping prices right now that it is hard to determine if any one specific thing makes up the bulk of the increases we are experiencing. Is relief in sight?
A new industry report reveals that the median booth size will increase by 20% this year. If you’re wondering whether you should also jump on the booth expansion bandwagon, here are six tips to determine whether it’s worth the cost.
How do you know if a trade show or expo is going to be productive for you, especially if you’ve never exhibited there? Will this year’s productive trade show continue to reap rewards in the future? When does premium booth placement justify the added expense? The following tips can help you find the best shows and secure the best spaces at critical events.
No matter how wonderful your exhibit or promotions, if you have booth staffers who are not paying attention you could lose more brand equity and sales than you realize. Yet they can also do simple things to get you more attention than any exhibit ever could. Below are the nine things staffers can do to get you noticed.
Whether you’re planning your company’s first exhibit or taking over an exhibit schedule previously handled by another trade show manager, the associated costs can be a little intimidating. If your budget is limited, these seven tips can help you get the most out of your exhibit dollars.
Choosing a great booth location is mostly a matter of identifying opportunities to leverage your brand and avoiding low traffic areas. The upside is that a good spot all but guarantees your exhibit will receive the attention it deserves. Here are 7 secrets to ensure your next location works!
Tracking the ROI of your trade show or event can be tricky. That’s why we’ve developed our trade show ROI calculator & a comparison tool to compare the ROI of multiple shows. Download today!
Trade shows and events are not immune to Murphy’s Law! Even when you plan far ahead, you can’t plan for the things you don’t expect. Here are helpful tips to cover the unexpected for your next event or trade show.