Is Your Trade Show Strategy Working?
The Oxford Dictionary defines strategy as “a plan of action or policy designed to achieve a major or overall aim.” Is your trade show plan helping you achieve your sales and marketing goals?
Category: Trade Show Exhibiting
Getting the Double Take – 10 Tips for an Exhibit Display that Stands Out
Earn the attention of every eye on the trade show floor by implementing these elements into your exhibit design.
Top North American Trade Shows: 4th Quarter 2017
October, November, and December 2017 Trade shows are closer than you think. Take a look at this listing of the Top North American Trade Shows of Quarter 4, 2017 and get a jump start on your planning today.
The Impact of Social Media for Events and Trade Shows
Don’t discount the benefits of social media to promote your trade show or event. Still unsure if social media is right for you? Learn why a digital presence before, during and after the show is necessary.
Giveaways- Why They are Important to Your Booth’s Success
Before you hand out that stress ball at your next trade show, think about what type of giveaway would resonate with your target market, and is compatible with your brand image. Keep in mind that sometimes the best giveaway is not a giveaway at all.
How to Go Beyond Leads- Event Hospitality & Networking
Your trade show booth staffers can act as brand ambassadors for your company at your next show. Learn how to train them in the art of hospitality.
Why You Should Speak at Conferences & How to Overcome the Barriers
Build credibility and your personal brand by presenting at your next conference or trade show. We outline the benefits to speaking and describe how to overcome any barriers.
7 Reasons to Avoid Traditional Custom Exhibits
Before you purchase a fully customized trade show exhibit, consider the benefits of using a reconfigurable exhibit system to satisfy your budget, show schedule, and logistical challenges.
FABTECH Expo 2016 Attracts Serious Buyers For Exhibitors
Exhibiting at FABTECH? Design and promote your trade show booth for the best interaction with serious buyers.
Exhibition Research Uncovers Surprising Trends
Where do business-to-business exhibitions rank among most popular Sales and Marketing communications tactics in the 2016 Changing Environment of Exhibitions Study? The answer might surprise you.
How To Get 125 Square Feet Of Bonus Display Space In Your Trade Show Booth
Could your company’s trade show booth make a bigger impact if it had an extra 125 square feet of display space? And what if that bonus space were lit and prominently displayed above the height of the standard eight-foot backwalls most companies use at a trade show? Consider the benefits of backlit tower displays.
The Future of Exhibit Design
Although technology and social media have changed the demands of what clients want within their trade show exhibit, one factor has remained constant through 30 years; “impress me.” What else does the future hold for exhibit design?
How To Stop Trade Show Attendees in 5 Seconds Flat
The goal of any trade show exhibitor is to stop attendees in their tracks in just 5 seconds, before they take a few more steps and are gone. But how do you do that?
How Has The Role of The Trade Show Manager Evolved?
Today’s trade show manager is still responsible for event logistics, but strategies are rapidly evolving to keep up with diverse client preferences and tech trends.
Avoid Serving These 7 Types of Food at a Trade Show
More and more exhibitors are seeing the value in serving their attendees food and beverages at trade shows and events. When determining your menu, there are 7 types of food we recommend you avoid.