No matter how wonderful your exhibit or promotions, if you have booth staffers who are not paying attention you could lose more brand equity and sales than you realize. Yet they can also do simple things to get you more attention than any exhibit ever could. Below are the nine things staffers can do to get you noticed.
Trade shows and expos in the jewelry industry are among some of the largest each year. These international events provide a rare opportunity to see and meet with hundreds of suppliers and buyers in one place: and a chance to consolidate your buying or selling while engaging in critical networking. When planning your yearly calendar, give special consideration to these upcoming events.
Does your exhibit catch the eye of the average customer passing by? Here are a few tips from a first-time trade show attendee that are sure to make sure you aren’t losing too many customers before you even have the chance to speak with them.
By following these 7 steps, it can be easy to justify your exhibit expenses to your key stakeholders.
The Oxford Dictionary defines strategy as “a plan of action or policy designed to achieve a major or overall aim.” Is your trade show plan helping you achieve your sales and marketing goals?
Earn the attention of every eye on the trade show floor by implementing these elements into your exhibit design.
October, November, and December 2017 Trade shows are closer than you think. Take a look at this listing of the Top North American Trade Shows of Quarter 4, 2017 and get a jump start on your planning today.
Don’t discount the benefits of social media to promote your trade show or event. Still unsure if social media is right for you? Learn why a digital presence before, during and after the show is necessary.
Before you hand out that stress ball at your next trade show, think about what type of giveaway would resonate with your target market, and is compatible with your brand image. Keep in mind that sometimes the best giveaway is not a giveaway at all.
Your trade show booth staffers can act as brand ambassadors for your company at your next show. Learn how to train them in the art of hospitality.
Build credibility and your personal brand by presenting at your next conference or trade show. We outline the benefits to speaking and describe how to overcome any barriers.
Before you purchase a fully customized trade show exhibit, consider the benefits of using a reconfigurable exhibit system to satisfy your budget, show schedule, and logistical challenges.
Exhibiting at FABTECH? Design and promote your trade show booth for the best interaction with serious buyers.
Where do business-to-business exhibitions rank among most popular Sales and Marketing communications tactics in the 2016 Changing Environment of Exhibitions Study? The answer might surprise you.
Could your company’s trade show booth make a bigger impact if it had an extra 125 square feet of display space? And what if that bonus space were lit and prominently displayed above the height of the standard eight-foot backwalls most companies use at a trade show? Consider the benefits of backlit tower displays.
