No matter how wonderful your exhibit or promotions, if you have booth staffers who are not paying attention you could lose more brand equity and sales than you realize. Yet they can also do simple things to get you more attention than any exhibit ever could. Below are the nine things staffers can do to get you noticed.
Category: Trade Show Exhibiting
Trade shows and expos in the jewelry industry are among some of the largest each year. These international events provide a rare opportunity to see and meet with hundreds of suppliers and buyers in one place: and a chance to consolidate your buying or selling while engaging in critical networking. When planning your yearly calendar, give special consideration to these upcoming events.
Does your exhibit catch the eye of the average customer passing by? Here are a few tips from a first-time trade show attendee that are sure to make sure you aren’t losing too many customers before you even have the chance to speak with them.
Before you hand out that stress ball at your next trade show, think about what type of giveaway would resonate with your target market, and is compatible with your brand image. Keep in mind that sometimes the best giveaway is not a giveaway at all.
Before you purchase a fully customized trade show exhibit, consider the benefits of using a reconfigurable exhibit system to satisfy your budget, show schedule, and logistical challenges.
Could your company’s trade show booth make a bigger impact if it had an extra 125 square feet of display space? And what if that bonus space were lit and prominently displayed above the height of the standard eight-foot backwalls most companies use at a trade show? Consider the benefits of backlit tower displays.