In two recent surveys, exhibitors and event marketers were asked how they improved trade show results over the past two years. And in both surveys, the top answer was the same: Better pre-show marketing. Learn more about what we found.
Category: Trade Show Exhibiting
In today’s world of tight budgets, every exhibitor is looking for free or low-cost ways to maximize the ROI of their trade show dollar. To help the budget-conscious marketing professional, we’ve compiled this list of ten absolutely free resources.
No matter how wonderful your exhibit or promotions, if you have booth staffers who are not paying attention you could lose more brand equity and sales than you realize. Yet they can also do simple things to get you more attention than any exhibit ever could. Below are the nine things staffers can do to get you noticed.
Trade shows and expos in the jewelry industry are among some of the largest each year. These international events provide a rare opportunity to see and meet with hundreds of suppliers and buyers in one place: and a chance to consolidate your buying or selling while engaging in critical networking. When planning your yearly calendar, give special consideration to these upcoming events.
Does your exhibit catch the eye of the average customer passing by? Here are a few tips from a first-time trade show attendee that are sure to make sure you aren’t losing too many customers before you even have the chance to speak with them.
Before you hand out that stress ball at your next trade show, think about what type of giveaway would resonate with your target market, and is compatible with your brand image. Keep in mind that sometimes the best giveaway is not a giveaway at all.