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UPDATED: Successful Exhibiting Strategies in Uncertain Times White Paper

UPDATED: Successful Exhibiting Strategies in Uncertain Times White Paper

In the 16-page Successful Exhibiting Strategies White Paper, Marc Goldberg proves the value of trade shows and gives 17 proven strategies to get better results.

EXHIBITOR 2010 Survey: More Spending On Exhibits Than Shipping

EXHIBITOR 2010 Survey: More Spending On Exhibits Than Shipping

Get a sneak peek at a not-yet-published survey by EXHIBITOR about 2010 buying plans: more for exhibits than for shipping, which means lighterweight exhibits.

The 7 People You Design Your Trade Show Exhibit For

The 7 People You Design Your Trade Show Exhibit For

Who do you design your trade show exhibit for? There are 7 distinct people that you have to design your trade show exhibit for, starting with your attendees.

Lady Gaga Announces Partnership In Polaroid's CES 2010 Booth

Lady Gaga Announces Partnership In Polaroid’s CES 2010 Booth

Polaroid announces a new partnership with Lady Gaga in their their CES 2010 booth. More than a celebrity appearance, Lady Gaga is now Polaroid’s Creative Director.

9 for '09: The Top 9 Trade Show Tips of 2009

9 for ‘09: The Top 9 Trade Show Tips of 2009

Here are the 9 most-read trade show tips of 2009 from the Skyline Trade Show Tips blog. Glean insights that can help improve your trade show marketing in 2010!

6 Things You Can Test To Improve Your Trade Show Marketing

6 Things You Can Test To Improve Your Trade Show Marketing

Marketers that are used to testing their internet and direct marketing can also experiment with these 6 parts of their trade show marketing for greater results.

Can Google Improve Your Trade Show Exhibit Graphics?

Can Google Improve Your Trade Show Exhibit Graphics?

Many trade show marketers are also involved in Internet Search Engine Optimization, or SEO.  Well, here’s a chance to apply some of that knowledge where you least expect it — on your trade show graphics.
One of the many free tools that Google provides search marketers is Google Insights for Search.   Google Insight lets you compare [...]

10 More Things I Wish I Knew Before I Started Exhibiting At Trade Shows

10 More Things I Wish I Knew Before I Started Exhibiting At Trade Shows

Because of the strong reaction to my first 10 things, I dug a little deeper and came up with 10 more I wished I knew before I started exhibiting at trade shows.

Right-Brain Exhibit Design Pulls In Left-Brain Attendees

Right-Brain Exhibit Design Pulls In Left-Brain Attendees

A high-tech company doubled their leads while learning that trade show exhibits are designed to capture attention of attendees, not to educate them.

Advice From The World's Best Selling Book On Exhibit Design

Advice From The World’s Best Selling Book On Exhibit Design

The best selling book on exhibit design is not a marketing text book, but a #1 best seller spy thriller that deftly captures 3 key exhibit design goals.