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16 Reliable Exhibiting Tips for Before, During and After Your Trade Shows

16 Reliable Exhibiting Tips for Before, During and After Your Trade Shows

A veteran exhibitor shares her 16 tips for getting the most out of your trade shows, revolving around planning, executing, measuring and following up.

True Cost of Exhibit Ownership – What An Exhibit Purchase Should Be Based On

True Cost of Exhibit Ownership – What An Exhibit Purchase Should Be Based On

If you make an exhibit buying decision based only on purchase price, you’re missing most of the story. Learn how total cost of ownership matters even more.

Double Your Trade Show Results With a Roadmap To Success

Double Your Trade Show Results With a Roadmap To Success

Planning and creating a roadmap to success can vastly increase your results. These 6 steps helped one exhibitor double their results over the previous year.

Trade Show Marketing In 9 Steps

Trade Show Marketing In 9 Steps

Get more out of your trade show marketing investment with a complete plan that covers promotions, measurement, lead management, budgeting, exhibit design, and more.

15 Reasons To Buy A New Trade Show Display

15 Reasons To Buy A New Trade Show Display

Is your current trade show display too small, too old, too heavy, or just too dull? Here are 15 reasons to start shopping for a new trade show exhibit.

6 Steps To Restarting Your Trade Show Program

6 Steps To Restarting Your Trade Show Program

Eager to get back into trade shows now that the economy — and show attendees — are coming back? Consider these 6 points rather than just dusting off your 2008 plan.

UPDATED: Successful Exhibiting Strategies in Uncertain Times White Paper

UPDATED: Successful Exhibiting Strategies in Uncertain Times White Paper

In the 16-page Successful Exhibiting Strategies White Paper, Marc Goldberg proves the value of trade shows and gives 17 proven strategies to get better results.

EXHIBITOR 2010 Survey: More Spending On Exhibits Than Shipping

EXHIBITOR 2010 Survey: More Spending On Exhibits Than Shipping

Get a sneak peek at a not-yet-published survey by EXHIBITOR about 2010 buying plans: more for exhibits than for shipping, which means lighterweight exhibits.

The 7 People You Design Your Trade Show Exhibit For

The 7 People You Design Your Trade Show Exhibit For

Who do you design your trade show exhibit for? There are 7 distinct people that you have to design your trade show exhibit for, starting with your attendees.

Lady Gaga Announces Partnership In Polaroid’s CES 2010 Trade Show Booth

Lady Gaga Announces Partnership In Polaroid’s CES 2010 Trade Show Booth

Polaroid announces a new partnership with Lady Gaga in their their CES 2010 booth. More than a celebrity appearance, Lady Gaga is now Polaroid’s Creative Director.