We all know that talking on your cell phone and eating in the booth are among the worst things you can do at trade show. But how many of us have witnessed, or been guilty of, less obvious breaches of exhibition etiquette? If you think your booth manners are perfect, ask yourself whether you or your staff have ever committed one of the following “Trade Show Don’ts.”
Category: Trade Show Booth Staffing
No matter how wonderful your exhibit or promotions, if you have booth staffers who are not paying attention you could lose more brand equity and sales than you realize. Yet they can also do simple things to get you more attention than any exhibit ever could. Below are the nine things staffers can do to get you noticed.
Does your exhibit catch the eye of the average customer passing by? Here are a few tips from a first-time trade show attendee that are sure to make sure you aren’t losing too many customers before you even have the chance to speak with them.
There is a perception by some Event Managers that the best booth staffer is always the outgoing sales person who is outspoken and fun. But there are other personality types that can be just as important to round out your perfect team.
Before you hand out that stress ball at your next trade show, think about what type of giveaway would resonate with your target market, and is compatible with your brand image. Keep in mind that sometimes the best giveaway is not a giveaway at all.
It can be hard to determine just how many booth staffers you need to bring to your next trade show or event. Below, I’ve outlined the best way to determine how many booth staffers you will need for your next trade show or event.