What is Digital Marketing, why is it important, and how can I learn more about it to incorporate it into my trade shows and events?
New to the trade show and events world? I’ve put together definitions of common terms related to the events and trade show industry so that when your boss asks, you’re prepared to talk shop.
Exhibitors are continually looking for ways to enhance their visitors’ experience in their booth. Learn how to integrate technology and watch your ROI soar.
All you need to capture fantastic and authentic video at your next trade show is a smartphone and a twenty-five dollar microphone. Read here to learn more.
Some exhibitors find it more cost effective to own the technology they use in their booth while others find renting to be better. Which option is right for you?
The WiFi vs. hardwired Internet connection question is not simple or straightforward. No matter the question, the answer usually results in the same, “it depends.”
Radio Frequency Identification (RFID), Near Field Communication (NFC) and Bluetooth® beacons are becoming popular at events. Read what you should know here.
If you’re satisfied limiting your booth activities to those who attend the show and want the world to see what you’re doing, live streaming might be for you.
Skyline has published a new white paper to help you better understand the use of technology in trade show exhibits. Read here for key findings discussed in the white paper.