It wasn’t that long ago that trade show video marketing involved little more than a short, looped teaser to draw traffic into your booth, and maybe a handful of longer videos for back-booth demos. Starting in 2016, live, do-it-yourself social video began to shake things up. Suddenly the focus switched from scripted, pre-recorded footage to … Continued
We hear it all the time. Video marketing is the way to go to help your business grow. Millennials want video. Video is sticky and keeps visitors on your website, helps lower your bounce rate and increase your SEO. So, the question is; how do we get and use video in our marketing programs & trade shows?
Start planning for your 2017 trade shows! Here’s a list of the Top North American Trade Shows for the 2nd Quarter of 2017. Download our all in one trade show planning timeline to help you prepare.
Digital is everywhere, so it is no surprise that almost every trade show exhibit has some sort of digital content. Have you considered the positives and negatives of incorporating technology into your trade show exhibit?
Although technology and social media have changed the demands of what clients want within their trade show exhibit, one factor has remained constant through 30 years; “impress me.” What else does the future hold for exhibit design?
New to the trade show and events world? I’ve put together definitions of common terms related to the events and trade show industry so that when your boss asks, you’re prepared to talk shop.