In case you haven’t noticed it, the Immersive Experience is already a thing at trade shows. Although a great lead generation tool, these free experiences don’t always translate into a sale. Here are some suggestions for making a VR or AR station in your exhibit a cost effective one.
Constant changes in technology can sometimes make trade show managers reluctant to chase the latest trend. If you’re wondering which of today’s advancements have the staying power to influence tomorrow’s trade show experience, pay special attention to the following three areas in the years ahead.
We all know demos are a wonderful way to get attention at a trade show and showcase your products. However, sometimes it is not practical to bring your products to the show or maybe they are not easy to demo. What do you do then? Here are some ideas on how you can use technology to give your product or service the stopping power it deserves.
We hear it all the time. Video marketing is the way to go to help your business grow. Millennials want video. Video is sticky and keeps visitors on your website, helps lower your bounce rate and increase your SEO. So, the question is; how do we get and use video in our marketing programs & trade shows?
Start planning for your 2017 trade shows! Here’s a list of the Top North American Trade Shows for the 2nd Quarter of 2017. Download our all in one trade show planning timeline to help you prepare.
Digital is everywhere, so it is no surprise that almost every trade show exhibit has some sort of digital content. Have you considered the positives and negatives of incorporating technology into your trade show exhibit?
Although technology and social media have changed the demands of what clients want within their trade show exhibit, one factor has remained constant through 30 years; “impress me.” What else does the future hold for exhibit design?