If you show up at a marketing event or trade show and no one visits your booth, you probably won’t consider it a success. It’s not enough to just “show up,” you need to promote early and often.
Take a look back at the biggest event marketing trends of 2015 and see how they can make an impact on this year’s event marketing plans.
What is the future of live marketing? The question we are all asking in light of digital, social media, sharing, big data, etc. Are shows/ fairs relevant?
Learn 12 things to avoid when planning trade show and event promotions. Make sure you tie your promotions to your brand or message and avoid low quality.
Inbound and outbound marketing are two methods to enhance your trade show results. But which is most effective? Read here to learn more.
Cell phones should never be used while staffing your booth. But careful and strategic planning can make them a perfect fit for on-site social media integration.
Interactive displays are great – but they should not completely replace personal engagement. Read to learn how to balance digital and personal engagement in your booth.
Are you using your social media pages to your advantage? Follow these 2 easy tips to boost your trade show experience.
Since our last publication pertaining to promotions, a little thing called social media has come along. Now trade show promotions will never again be the same.
A contest is a great way to drive traffic to your trade show booth. Here are a few tips you can use to run and promote a great contest.
LinkedIn, especially when combined with Twitter and Google+, offers show presenters & attendees a way to connect with others before, during & after trade shows.
In the last 10 years there have been fundamental technological and economic changes that have rewritten the trade show rule book. Learn the 11 new rules here.
Facebook’s exceptional reach makes it an essential platform for reaching out to trade show attendees. Discover 7 ideas to enhance attendance and engagement.
For many marketers social media has not been embraced to the fullest extent. Incorporate these tips to create a great social strategy for tradeshow marketing.
From social media rookie to digital native, there’s an online path to expand your results. Follow the 7 levels of social media for today’s tradeshow marketers.
