In case you haven’t noticed it, the Immersive Experience is already a thing at trade shows. Although a great lead generation tool, these free experiences don’t always translate into a sale. Here are some suggestions for making a VR or AR station in your exhibit a cost effective one.
Category: Promotional Items
How many t-shirts, mobile device chargers, water bottles, etc. have you received at trade shows? How many of them actually changed your view of the company that produced them? Today, more and more brands are ditching the plastic trinkets in favor of less tangible, more experiential premiums.
Event managers often feel they should offer giveaways in their booth, but are at a loss as to what will draw people in. However, while giveaways were a good draw in the past, many of today’s show attendees are not interested in them. So how can you attract visitors these days?