Just as in a store environment, products merchandised at a trade show need to be displayed to attract attention, draw in traffic and maximize sales. To avoid displays that are either too sparse and boring or overly cluttered and overwhelming, use these guidelines for your next trade show layout.
Category: Display Trends
With countless exhibitors competing for their attention, conference and expo attendees tend to make quick, visual decisions on who deserves their focus. With that in mind, the following booth design and onsite tips are among the tried and true steps used by effective exhibitors.
Although technology and social media have changed the demands of what clients want within their trade show exhibit, one factor has remained constant through 30 years; “impress me.” What else does the future hold for exhibit design?
Tabletop displays may be smaller, but that doesn’t mean they aren’t as good. Here are reasons why a tabletop display is a powerful resource for your events.