It wasn’t that long ago that trade show video marketing involved little more than a short, looped teaser to draw traffic into your booth, and maybe a handful of longer videos for back-booth demos. Starting in 2016, live, do-it-yourself social video began to shake things up. Suddenly the focus switched from scripted, pre-recorded footage to … Continued
Category: Digital Marketing
In this second in a series of campaign tracking tips, we explain two common digital marketing metrics that exhibit managers fail to track, and how to add and benefit from them in your own campaign efforts.