Get a sneak peek at a not-yet-published survey by EXHIBITOR about 2010 buying plans: more for exhibits than for shipping, which means lighterweight exhibits.
Category: Design Trends
Who do you design your trade show exhibit for? There are 7 distinct people that you have to design your trade show exhibit for, starting with your attendees.
Here are the 9 most-read trade show tips of 2009 from the Skyline Trade Show Tips blog. Glean insights that can help improve your trade show marketing in 2010!
Many trade show marketers are also involved in Internet Search Engine Optimization, or SEO. Well, here’s a chance to apply some of that knowledge where you least expect it — on your trade show graphics. One of the many free tools that Google provides search marketers is Google Insights for Search. Google Insight lets you … Continued
A high-tech company doubled their leads while learning that trade show exhibits are designed to capture attention of attendees, not to educate them.
The best selling book on exhibit design is not a marketing text book, but a #1 best seller spy thriller that deftly captures 3 key exhibit design goals.
What do you need to succeed at trade shows? If you can check these 16 points off your list, you’re well on your way. You get two items each for setting measurable objectives, budgeting, show selection, exhibit design, promotions, staff training, lead management, and logistics.