Just as in a store environment, products merchandised at a trade show need to be displayed to attract attention, draw in traffic and maximize sales. To avoid displays that are either too sparse and boring or overly cluttered and overwhelming, use these guidelines for your next trade show layout.
Category: Design Trends
With countless exhibitors competing for their attention, conference and expo attendees tend to make quick, visual decisions on who deserves their focus. With that in mind, the following booth design and onsite tips are among the tried and true steps used by effective exhibitors.
Before you purchase a fully customized trade show exhibit, consider the benefits of using a reconfigurable exhibit system to satisfy your budget, show schedule, and logistical challenges.
Although technology and social media have changed the demands of what clients want within their trade show exhibit, one factor has remained constant through 30 years; “impress me.” What else does the future hold for exhibit design?