How do you determine whether or not your last trade show social media marketing campaign was effective? Is it the number of likes, shares or impressions? Or is it the number of high quality leads you collect in your booth? In this article we discuss ways to measure your campaigns.
Category: Tips and Trends
When it comes to B2B marketing, LinkedIn is everyone’s go-to social network. But this can be a dangerous misconception that may result in misspent marketing dollars and lost leads. Especially when Twitter tends to be the go-to platform for a select niche of business users who want to stay abreast of timely happenings.
If you’re thinking of bring a guest or several family members to your next event, New York City is one of those bucket list destinations that can also provide a wealth of opportunities to keep them occupied while you’re at Javits Center. Check out our Top 10 list of guided tours.
Are you worried that social media fame is all about trickery and amassing a bunch of fake followers? The following do’s and don’ts will help you find a healthy balance between slow-but-steady organic channel growth and natural-looking, accelerated social automation.
You don’t need to have a large booth space to make a big impact at a trade show. There are plenty of successful exhibitors that use 10’ x 10’ spaces. Check out some ideas to help you maximize your brand while increasing lead generation.
As 2018 comes to a close, Hollywood is shrewdly releasing its most buzz-worthy films, just in time to be eligible for the Academy Awards. In this same spirit of saving the best for last, we thought we’d share this list of key trade show marketing trends and takeaways from the past year of the Skyline Trade Show Tips blog.
Whether you want to grab a bite to eat during the convention, or if you’re looking for a place to take a VIP client after the show winds down, the Windy City offers a wealth of restaurants to suit most any taste. Check out our top five list here!
When it comes to planning an exhibit or a trade show, it often falls upon someone who already has a full plate. How can you handle this additional responsibility while still performing your regular duties and responsibilities? It isn’t easy, but here are a few tips to help make it more manageable.
Mobile apps are rapidly replacing rented badge scanners as the preferred means of capturing leads on the trade show floor. These apps put customer data instantly in your hands, rather than having to wait to have information routed to you days later. We’ve cherry-picked some apps that are especially useful to event staff that integrate with at least one of the popular CRMs, and to those that are available for both iOS and Android devices.
Marketers have been consistently increasingly their email marketing budgets over the past five years. The reason? Email marketing continues to have a return on investment that is four times higher than social media, direct mail, or pay-per-click advertising. The key is to ensure that your messaging and targeting are getting you in front of people who are genuinely interested in your content. That’s best achieved by observing these four steps.
In case you haven’t noticed it, the Immersive Experience is already a thing at trade shows. Although a great lead generation tool, these free experiences don’t always translate into a sale. Here are some suggestions for making a VR or AR station in your exhibit a cost effective one.