It wasn’t that long ago that trade show video marketing involved little more than a short, looped teaser to draw traffic into your booth, and maybe a handful of longer videos for back-booth demos. Starting in 2016, live, do-it-yourself social video began to shake things up. Suddenly the focus switched from scripted, pre-recorded footage to … Continued
Category: Tips and Trends
Bonnaroo, which has a reputation as THE place to see emerging and established pioneers in music, comedy and cinema has also made it the go-to destination for companies looking to build brand affinity, especially among millennial audiences. So, when planning your next live event, consider these experiential marketing take-aways from festival organizers and exhibitors.
In this second in a series of campaign tracking tips, we explain two common digital marketing metrics that exhibit managers fail to track, and how to add and benefit from them in your own campaign efforts.
Event managers often feel they should offer giveaways in their booth, but are at a loss as to what will draw people in. However, while giveaways were a good draw in the past, many of today’s show attendees are not interested in them. So how can you attract visitors these days?
With countless exhibitors competing for their attention, conference and expo attendees tend to make quick, visual decisions on who deserves their focus. With that in mind, the following booth design and onsite tips are among the tried and true steps used by effective exhibitors.
We hear it all the time. Video marketing is the way to go to help your business grow. Millennials want video. Video is sticky and keeps visitors on your website, helps lower your bounce rate and increase your SEO. So, the question is; how do we get and use video in our marketing programs & trade shows?