Trade shows and events are not immune to Murphy’s Law! Even when you plan far ahead, you can’t plan for the things you don’t expect. Here are helpful tips to cover the unexpected for your next event or trade show.
Category: Tips and Trends
Find out what engagement tactics attendees respond to on the show floor in this summary of the CEIR Attendee Floor Engagement Study. Identify what you could engagement tactics you could add to your trade show exhibit at your next show.
Your brand is your calling card. Develop an easily recognizable brand to establish a lasting relationship with your customers at the trade show or event. Learn how to discover your brand with a few key questions.
Before you hand out that stress ball at your next trade show, think about what type of giveaway would resonate with your target market, and is compatible with your brand image. Keep in mind that sometimes the best giveaway is not a giveaway at all.
Start planning for your 2017 trade shows! Here’s a list of the Top North American Trade Shows for the 2nd Quarter of 2017. Download our all in one trade show planning timeline to help you prepare.
Digital is everywhere, so it is no surprise that almost every trade show exhibit has some sort of digital content. Have you considered the positives and negatives of incorporating technology into your trade show exhibit?