There is much more involved in going to a trade show than selecting your space and having your exhibit built. It will take an extra effort to plan and coordinate all elements of your show, but not planning ahead will cost you more.
Category: Setting Objectives
You have a vision for how you would like your exhibit to look, and the exhibit designers have the training and experience to optimize that vision, and if given the right amount of information in an RFP, the designers can “Wow” your attendees with something you may not have imagined.
Before you even think about exhibiting, ask yourself these 4 crucial questions—and make sure you have an answer.