Even if your trade show or buying fair is not Olympic sized there are many things in common with large-scale events like the Olympics. What can we learn from Rio 2016?
Category: Setting Objectives
What is the goal or strategy for events and experiential marketing in 2016? I took a look at one of the world’s most comprehensive annual research studies to find out. Use this information to justify your trade show presence.
You have a vision for how you would like your exhibit to look, and the exhibit designers have the training and experience to optimize that vision, and if given the right amount of information in an RFP, the designers can “Wow” your attendees with something you may not have imagined.