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How To Use Social Media More Effectively In Trade Show Marketing

How To Use Social Media More Effectively In Trade Show Marketing

Skyline Exhibits Central Ohio hosted a seminar with 4 expert panelists who shared many social media tips specifically for boosting results for trade show exhibitors.

Accuracy Before Momentum -- Plan Your Trade Shows Before They Run You Over

Accuracy Before Momentum — Plan Your Trade Shows Before They Run You Over

Accuracy before momentum means planning your trade show marketing, especially staffers and giveaways, before you get so caught up in them that you can’t adjust.

EXHIBITOR Social Media In Marketing Survey

EXHIBITOR Social Media In Marketing Survey

Summary, analysis & a link to new EXHIBITOR study about how exhibit marketers use & perceive social media.

Lady Gaga Announces Partnership In Polaroid's CES 2010 Booth

Lady Gaga Announces Partnership In Polaroid’s CES 2010 Booth

Polaroid announces a new partnership with Lady Gaga in their their CES 2010 booth. More than a celebrity appearance, Lady Gaga is now Polaroid’s Creative Director.

9 for '09: The Top 9 Trade Show Tips of 2009

9 for ‘09: The Top 9 Trade Show Tips of 2009

Here are the 9 most-read trade show tips of 2009 from the Skyline Trade Show Tips blog. Glean insights that can help improve your trade show marketing in 2010!

6 Things You Can Test To Improve Your Trade Show Marketing

6 Things You Can Test To Improve Your Trade Show Marketing

Marketers that are used to testing their internet and direct marketing can also experiment with these 6 parts of their trade show marketing for greater results.

5 Steps To Trade Show Success

5 Steps To Trade Show Success

Many exhibitors search for ways to increase the return on their trade show investment. Here are 5 steps exhibitors can take to boost their trade show ROI.

Tie One On

Tie One On

The phrase “Tie one on” gets a new meaning, as Mike Mraz uses it as a shortcut to a focused marketing strategy for trade show marketers in the Web 2.0 world.

10 More Things I Wish I Knew Before I Started Exhibiting At Trade Shows

10 More Things I Wish I Knew Before I Started Exhibiting At Trade Shows

Because of the strong reaction to my first 10 things, I dug a little deeper and came up with 10 more I wished I knew before I started exhibiting at trade shows.

Trade Shows Are Great For Public Relations, Too

Trade Shows Are Great For Public Relations, Too

Trade shows let you meet face-to-face with many people in a short time. Similarly, trade shows are great for public relations, as you can also meet face to face with lots of industry press.