Immersed in the world of trade shows for more than two decades, veteran Account Executive Victoria Conti shares some our her thoughts on what makes a great trade show partnership. It is definitely a perspective you want to hear.
Category: Planning and Logistics
We all know that talking on your cell phone and eating in the booth are among the worst things you can do at trade show. But how many of us have witnessed, or been guilty of, less obvious breaches of exhibition etiquette? If you think your booth manners are perfect, ask yourself whether you or your staff have ever committed one of the following “Trade Show Don’ts.”
How do you know if a trade show or expo is going to be productive for you, especially if you’ve never exhibited there? Will this year’s productive trade show continue to reap rewards in the future? When does premium booth placement justify the added expense? The following tips can help you find the best shows and secure the best spaces at critical events.
In today’s world of tight budgets, every exhibitor is looking for free or low-cost ways to maximize the ROI of their trade show dollar. To help the budget-conscious marketing professional, we’ve compiled this list of ten absolutely free resources.
The best booth design won’t make up for a poor trade show strategy. To ensure your exhibits are a success, watch out for these 10 most common trade show exhibiting mistakes.