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Brand It Like Bonnaroo

Bonnaroo, which has a reputation as THE place to see emerging and established pioneers in music, comedy and cinema has also made it the go-to destination for companies looking to build brand affinity, especially among millennial audiences. So, when planning your next live event, consider these experiential marketing take-aways from festival organizers and exhibitors.

Trade Show Etiquette 201

We all know that talking on your cell phone and eating in the booth are among the worst things you can do at trade show. But how many of us have witnessed, or been guilty of, less obvious breaches of exhibition etiquette? If you think your booth manners are perfect, ask yourself whether you or your staff have ever committed one of the following “Trade Show Don’ts.”

A Trade Show Manager’s Guide to Event Selection

How do you know if a trade show or expo is going to be productive for you, especially if you’ve never exhibited there? Will this year’s productive trade show continue to reap rewards in the future? When does premium booth placement justify the added expense? The following tips can help you find the best shows and secure the best spaces at critical events.

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