Lead generation is the #1 goal for 85-90% of trade show exhibitors. But if your booth staff is doing no more than scanning badges or gathering business cards, they’re mostly just generating cold prospects. To ensure you’re providing valuable, actionable leads to the sales team, follow these tips.
Category: Planning and Logistics
What creates a successful booth stand? Is it the tables, backdrops, booth, theme, or merchandise? No way! It’s all about the performance of the booth staffers’. These tips will transform your mediocre booth into a noticeable, thriving, interactive booth stand!
Much of today’s trade show marketing focuses on lead generation. But large sales to strategic B2B accounts typically aren’t decided by a single lead – they are more often determined by a larger buying team, and each member of that team has unique needs that need to be addressed. This has given rise to what’s called “account based marketing” (or ABM). But what does it mean? Find out here!
How many t-shirts, mobile device chargers, water bottles, etc. have you received at trade shows? How many of them actually changed your view of the company that produced them? Today, more and more brands are ditching the plastic trinkets in favor of less tangible, more experiential premiums.
In today’s ever changing tech world, we all need to stay abreast of digital trends. If you’re not directly selling tech products or services, you invariably have critical partners, suppliers or vendors in the tech sector. With that in mind, we present this list of large North American technology trade shows and events already scheduled for the first part of 2019.
Bonnaroo, which has a reputation as THE place to see emerging and established pioneers in music, comedy and cinema has also made it the go-to destination for companies looking to build brand affinity, especially among millennial audiences. So, when planning your next live event, consider these experiential marketing take-aways from festival organizers and exhibitors.
You may have already noticed that trade show freight costs are rising – significantly. If not, you will. There are so many contributing factors affecting trade show shipping prices right now that it is hard to determine if any one specific thing makes up the bulk of the increases we are experiencing. Is relief in sight?
Event managers often feel they should offer giveaways in their booth, but are at a loss as to what will draw people in. However, while giveaways were a good draw in the past, many of today’s show attendees are not interested in them. So how can you attract visitors these days?
Experiential marketing allows your customers to have an emotional investment in your products or services, literally letting them help shape your brand’s evolution. But if it creates such memorable experiences, why aren’t more trade show marketers using it?