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Social Livestreaming – Using Live Video for Trade Show Marketing

It wasn’t that long ago that trade show video marketing involved little more than a short, looped teaser to draw traffic into your booth, and maybe a handful of longer videos for back-booth demos. Starting in 2016, live, do-it-yourself social video began to shake things up. Suddenly the focus switched from scripted, pre-recorded footage to … Continued

Brand It Like Bonnaroo

Bonnaroo, which has a reputation as THE place to see emerging and established pioneers in music, comedy and cinema has also made it the go-to destination for companies looking to build brand affinity, especially among millennial audiences. So, when planning your next live event, consider these experiential marketing take-aways from festival organizers and exhibitors.

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