Every trade show program needs a solid, measurable action plan. If you can demonstrate past positive ROI or estimate future revenue opportunities, you will have more success justifying your trade show expenses.
Category: Lead Generation and Management
Attract the right kinds of prospects to your trade show exhibit, your sales team will thank you for qualified, ready to learn more contacts to reach out to post trade show.
New to the trade show and events world? I’ve put together definitions of common terms related to the events and trade show industry so that when your boss asks, you’re prepared to talk shop.
Before you attend a trade show, you know which companies you want to visit at the show. But what happens when the interactions are more than disappointing?
Skyline polled over 635 webinar participants in 2017 asking them how they manage their trade show leads. Do your methods match up? Read here.
For the sake of your business, reputation, clients, and your ROI, choose to follow up with your trade show leads immediately. Let them sit, and it’s too late.