Enhance your results with exhibit marketing by incorporating experiences for your attendees that will encourage interaction and better retention.
Category: Lead Generation and Management
New to the trade show and events world? I’ve put together definitions of common terms related to the events and trade show industry so that when your boss asks, you’re prepared to talk shop.
Before you attend a trade show, you know which companies you want to visit at the show. But what happens when the interactions are more than disappointing?
Skyline polled over 600 webinar participants in 2014 asking them how they manage their trade show leads. Do your methods match up? Read here.
For the sake of your business, reputation, clients, and your ROI, choose to follow up with your trade show leads immediately. Let them sit, and it’s too late.