16 Fun Things To Do At A Trade Show
Trade shows are serious business, but that doesn’t mean you have to be. Learn to lean on your funny bone to make your time at trade shows more enjoyable, and perhaps even more productive.
Category: Exhibit / Booth Staffing
Accuracy Before Momentum — Plan Your Trade Shows Before They Run You Over
Accuracy before momentum means planning your trade show marketing, especially staffers and giveaways, before you get so caught up in them that you can’t adjust.
Ready To Say “No” To A Free Booth Staffer?
While a booth staffer who lives in the same city as the trade show saves on travel costs, they end up costing you a lot more if they do a poor job staffing.
9 for ’09: The Top 9 Trade Show Tips of 2009
Here are the 9 most-read trade show tips of 2009 from the Skyline Trade Show Tips blog. Glean insights that can help improve your trade show marketing in 2010!
6 Things You Can Test To Improve Your Trade Show Marketing
Marketers that are used to testing their internet and direct marketing can also experiment with these 6 parts of their trade show marketing for greater results.
10 More Things I Wish I Knew Before I Started Exhibiting At Trade Shows
Because of the strong reaction to my first 10 things, I dug a little deeper and came up with 10 more I wished I knew before I started exhibiting at trade shows.
Want Hugh Jackman To Answer The Call As Booth Captain?
While on Broadway, Hugh Jackman chastised an audience member for letting their cell phone ring and ring. What would it be like to have that kind of firepower directing your trade show booth staffers?
10 Things I Wish I Knew Before I Started Exhibiting At Trade Shows
Recently I shared “10 Things I Wish I Knew Before I Started In Marketing” and was amazed at the response. So here are 10 lessons I’ve learned about trade shows.
Hey Booth Staffers, Want My Lead? Treat Me Right
Brian Sommer shares 5 things trade show booth staffers will have to do to earn his business at the various trade shows he will visit this fall.
Be Ready When The Trade Show Opens: 6 Pitfalls To Avoid
Ever have the trade show open before you were ready for it? Here are 6 speedbumps, and what is the best way to overcome them and be ready at the opening bell.
When The Trade Show Is Slow
Stuck at a slow show? There are two common traps you and your booth staff could fall into. Read how to avoid them, and what to do instead.
The Essential Trade Show Checklist
What do you need to succeed at trade shows? If you can check these 16 points off your list, you’re well on your way. You get two items each for setting measurable objectives, budgeting, show selection, exhibit design, promotions, staff training, lead management, and logistics.
Free Trade Show Seminars This Week
Want to sharpen your trade show skills? Skyline is offering free trade show seminars this week in IA, MN, OH, PA and WA. To learn more and register, go to www.skyline.com/seminars. We’ve helped over 100,000 exhibitors since starting our seminars in 1988.
Don’t Hack the Booth Staff!
Trimming your booth staff may save money, but actually decrease your profits.
What’s Working in Exhibiting White Paper
To find out what’s really working in exhibiting now, we worked with Tradeshow Week to survey and analyze the best practices of today’s trade show exhibitors. The result? The new 32-page What’s Working in Exhibiting White Paper.