You don’t need to have a large booth space to make a big impact at a trade show. There are plenty of successful exhibitors that use 10’ x 10’ spaces. Check out some ideas to help you maximize your brand while increasing lead generation.
Category: Planning and Logistics
Whether you want to grab a bite to eat during the convention, or if you’re looking for a place to take a VIP client after the show winds down, the Windy City offers a wealth of restaurants to suit most any taste. Check out our top five list here!
Skyline Exhibits conducted research among exhibitors to learn about the status of International Exhibiting. We compared the results received in 2018 to those from a similar survey sent in 2008. To read detailed findings and quotes from your peers exhibiting internationally please request the full white paper here.
Shipping, transporting, install, dismantle and storing all can take a toll on your trade show exhibit. Make sure you are investing in quality crates to protect those assets. Check out these tips to make sure it looks as good as it did at your first show.
When it comes to planning an exhibit or a trade show, it often falls upon someone who already has a full plate. How can you handle this additional responsibility while still performing your regular duties and responsibilities? It isn’t easy, but here are a few tips to help make it more manageable.
There are a thousand ways to draw people into your booth; games, giveaways, handing out candy and playing a cool video to name a few. The problems arise when booth staffers don’t know how to capitalize on a busy booth. Check out these tips on how to take advantage of your booth promotions.
Lead generation is the #1 goal for 85-90% of trade show exhibitors. But if your booth staff is doing no more than scanning badges or gathering business cards, they’re mostly just generating cold prospects. To ensure you’re providing valuable, actionable leads to the sales team, follow these tips.
What creates a successful booth stand? Is it the tables, backdrops, booth, theme, or merchandise? No way! It’s all about the performance of the booth staffers’. These tips will transform your mediocre booth into a noticeable, thriving, interactive booth stand!
Much of today’s trade show marketing focuses on lead generation. But large sales to strategic B2B accounts typically aren’t decided by a single lead – they are more often determined by a larger buying team, and each member of that team has unique needs that need to be addressed. This has given rise to what’s called “account based marketing” (or ABM). But what does it mean? Find out here!