All Entries in the "Measuring trade show results" Category
UPDATED: Successful Exhibiting Strategies in Uncertain Times White Paper
In the 16-page Successful Exhibiting Strategies White Paper, Marc Goldberg proves the value of trade shows and gives 17 proven strategies to get better results.
6 Things You Can Test To Improve Your Trade Show Marketing
Marketers that are used to testing their internet and direct marketing can also experiment with these 6 parts of their trade show marketing for greater results.
Now Is The Most Important Time Of The Year For Your Trade Show Program
Take advantage of this time between the fall busy season and your 2010 budget planning to re-evaluate how and where you exhibit.
5 Steps To Trade Show Success
Many exhibitors search for ways to increase the return on their trade show investment. Here are 5 steps exhibitors can take to boost their trade show ROI.
5 Successful Exhibiting Tips for a Down Economy
Evolve your trade show program to thrive in the down economy with these 5 ways to successful exhibiting.
What is an Acceptable Cost Per Lead?
Here are the 8 steps to calculating your cost per lead and ROI from trade show marketing …. then you can decide if that is acceptable.
The Ultimate Concise Trade Show Checklist
What do you need to succeed at trade shows? If you can check these 16 points off your list, you’re well on your way. You get two items each for setting measurable objectives, budgeting, show selection, exhibit design, promotions, staff training, lead management, and logistics.
Trade Shows Leads Are A Great Value
CEIR found that the average cost to identify a prospect and close a sale using exhibitions is about 42% less than to get a lead and close a sale when not using exhibitions.
CES Officially North America's Largest Trade Show
What is the largest trade show in North America? When the final, audited tally came in, the 2009 Consumer Electronics Show actually had 113,085 attendees, more than the previously estimated 110,000 attendees. Held in Las Vegas from January 8 to 11, 2009, CES had 2,700 exhibitors, and even 300 new exhibitors.
Read more about it at the Successful [...]
Don't Hack the Booth Staff!
Trimming your booth staff may save money, but actually decrease your profits.
