All Entries in the "Measuring trade show results" Category
3 Things To Measure If You Are Not Measuring Anything Else At Trade Shows
Are you doing enough for your trade show measurement? At a minimum, you need to make sure you are doing at least these 3 things after every trade show.
7 Key Trade Show Metrics To Measure
Without the right tools, measuring your program’s effectiveness can be difficult. Learn about Skyline’s updated CD with 7 key trade show metrics to measure.
The Foolproof Way To Measure Your Trade Show ROI
Do you know what the ROI from your trade show program is? It’s not hard to figure out, but it does take some effort. Use these 6 steps to measure your results.
6 Advanced Trade Show Strategies And Tactics
Take your trade show program — and your results — to the next level with more advanced strategies in selecting shows, measuring results, technology and more.
Thanks To The “What’s Working In Exhibiting” July 2011 Webinar Attendees
In our July 2011 webinar we revealed what’s working for trade show exhibitors, based on a popular research study. Here’s the content, as promised to attendees.
5 Quick Measurements To Improve Your Trade Show Results
You don’t have to wait months or years to measure trade show results. Here are 5 measurements to help you make quick improvements in your trade show performance.
Thank You To The “What’s Working In Exhibiting” Webinar Attendees
Skyline hosted webinars called “What’s Working In Exhibiting” on January 12th and 13th. Thanks to the attendees for their great questions.
Does Exhibitor Training Make A Difference, Even If It’s Free?
Does all this exhibitor education actually make a difference? Exhibitors give a resounding “Yes!” and share how they got better results from free Skyline training.
16 Reliable Exhibiting Tips for Before, During and After Your Trade Shows
A veteran exhibitor shares her 16 tips for getting the most out of your trade shows, revolving around planning, executing, measuring and following up.
Double Your Trade Show Results With a Roadmap To Success
Planning and creating a roadmap to success can vastly increase your results. These 6 steps helped one exhibitor double their results over the previous year.
Read This If You Think Trade Shows Don’t Work
Have you given up on trade shows before giving them your all? Answer 6 tough-love questions to see if you really understand how to get value from trade shows.
Trade Show Marketing In 9 Steps
Get more out of your trade show marketing investment with a complete plan that covers promotions, measurement, lead management, budgeting, exhibit design, and more.
UPDATED: Successful Exhibiting Strategies in Uncertain Times White Paper
In the 16-page Successful Exhibiting Strategies White Paper, Marc Goldberg proves the value of trade shows and gives 17 proven strategies to get better results.
6 Things You Can Test To Improve Your Trade Show Marketing
Marketers that are used to testing their internet and direct marketing can also experiment with these 6 parts of their trade show marketing for greater results.
5 Questions You Must Answer NOW for Better Trade Shows In 2011
Take advantage of this time between the fall busy season and your 2010 budget planning to re-evaluate how and where you exhibit.
5 Steps To Trade Show Success
Many exhibitors search for ways to increase the return on their trade show investment. Here are 5 steps exhibitors can take to boost their trade show ROI.
5 Successful Exhibiting Tips for a Down Economy
Evolve your trade show program to thrive in the down economy with these 5 ways to successful exhibiting.
What is an Acceptable Cost Per Lead?
Here are the 8 steps to calculating your cost per lead and ROI from trade show marketing …. then you can decide if that is acceptable.
The Essential Trade Show Checklist
What do you need to succeed at trade shows? If you can check these 16 points off your list, you’re well on your way. You get two items each for setting measurable objectives, budgeting, show selection, exhibit design, promotions, staff training, lead management, and logistics.
Trade Shows Leads Are A Great Value
CEIR found that the average cost to identify a prospect and close a sale using exhibitions is about 42% less than to get a lead and close a sale when not using exhibitions.
