Mobile apps are rapidly replacing rented badge scanners as the preferred means of capturing leads on the trade show floor. These apps put customer data instantly in your hands, rather than having to wait to have information routed to you days later. We’ve cherry-picked some apps that are especially useful to event staff that integrate with at least one of the popular CRMs, and to those that are available for both iOS and Android devices.
Category: Lead management
There are a thousand ways to draw people into your booth; games, giveaways, handing out candy and playing a cool video to name a few. The problems arise when booth staffers don’t know how to capitalize on a busy booth. Check out these tips on how to take advantage of your booth promotions.
You’ve got to be able to prove an ROI (Return on Investment) of your next trade show or event in order to continue attending the show. Here are 4 helpful tools to use to measure the effectiveness of your next trade show or event.
New to the trade show and events world? I’ve put together definitions of common terms related to the events and trade show industry so that when your boss asks, you’re prepared to talk shop.
Whether you’re attending your first trade show or your fiftieth, you’ll meet lots of interesting people.