Don’t make your follow-up sales efforts overwhelming. Ensure that your trade show lead generation efforts help you identify true sales leads with these six lead management steps.
Category: Lead management
You’ve got to be able to prove an ROI (Return on Investment) of your next trade show or event in order to continue attending the show. Here are 4 helpful tools to use to measure the effectiveness of your next trade show or event.
New to the trade show and events world? I’ve put together definitions of common terms related to the events and trade show industry so that when your boss asks, you’re prepared to talk shop.
Whether you’re attending your first trade show or your fiftieth, you’ll meet lots of interesting people.