You’ve got to be able to prove an ROI (Return on Investment) of your next trade show or event in order to continue attending the show. Here are 4 helpful tools to use to measure the effectiveness of your next trade show or event.
Category: Lead management
New to the trade show and events world? I’ve put together definitions of common terms related to the events and trade show industry so that when your boss asks, you’re prepared to talk shop.
Whether you’re attending your first trade show or your fiftieth, you’ll meet lots of interesting people.