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Comfort Marketing

Rapidly changing internet technology has marketers spinning out of control and more than a bit insecure. Marketers can find comfort and real face-to-face interactions with prospects within the physically tangeable trade show environment.

The Essential Trade Show Checklist

What do you need to succeed at trade shows? If you can check these 16 points off your list, you’re well on your way. You get two items each for setting measurable objectives, budgeting, show selection, exhibit design, promotions, staff training, lead management, and logistics.

Licensing Expo: Getting Results

Today I was reading the Twitterstream from Licensing Expo and was pleased at how enthusiastic and positive the exhibitors were in their comments as they returned from the show.  Licensing Expo has wisely retweeted these positive comments, and they can all be seen at www.twitter.com/licensingexpo.  Here are a few: DrewLitton: I had a great time … Continued

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