While trade shows are not easy, they are worth doing. Without succumbing to the temptation of a Google search, I came up with these 22 reasons to exhibit.
Category: Proving Trade Show and Event Value
Rapidly changing internet technology has marketers spinning out of control and more than a bit insecure. Marketers can find comfort and real face-to-face interactions with prospects within the physically tangeable trade show environment.
What do you need to succeed at trade shows? If you can check these 16 points off your list, you’re well on your way. You get two items each for setting measurable objectives, budgeting, show selection, exhibit design, promotions, staff training, lead management, and logistics.
CEIR found that the average cost to identify a prospect and close a sale using exhibitions is about 42% less than to get a lead and close a sale when not using exhibitions.
What is the largest trade show in North America? When the final, audited tally came in, the 2009 Consumer Electronics Show actually had 113,085 attendees, more than the previously estimated 110,000 attendees. Held in Las Vegas from January 8 to 11, 2009, CES had 2,700 exhibitors, and even 300 new exhibitors. Read more about it at the … Continued
Today I was reading the Twitterstream from Licensing Expo and was pleased at how enthusiastic and positive the exhibitors were in their comments as they returned from the show. Licensing Expo has wisely retweeted these positive comments, and they can all be seen at www.twitter.com/licensingexpo. Here are a few: DrewLitton: I had a great time … Continued
To find out what’s really working in exhibiting now, we worked with Tradeshow Week to survey and analyze the best practices of today’s trade show exhibitors. The result? The new 32-page What’s Working in Exhibiting White Paper.